Religion and Politics Survey, 1996

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


OPINION9

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

Now I'd like your views on some people and things in the news. As I read from a list, please tell me which category best describes your overall opinion of -- Business corporations
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never heard of
  6) Can't rate

Category Percentage Cumulative Percentage
Very favorable 9.9% 9.9%
Mostly favorable 51.9% 61.8%
Mostly unfavorable 24.2% 86%
Very unfavorable 6.3% 92.3%
Never heard of .4% 92.7%
Can't rate 7.3% 100%
Total N = 1975

Variable Comparisons

Sex (I-SEX)

Male Female TOTAL
Very favorable 10.9% 9.0% 9.9%
Mostly favorable 51.4% 52.3% 51.9%
Mostly unfavorable 26.6% 22.1% 24.2%
Very unfavorable 6.3% 6.3% 6.3%
Never heard of 0.1% 0.6% 0.4%
Can't rate 4.7% 9.7% 7.3%
TOTAL 100.0% 100.0%
1975


Political party (I-POLPARTY)

Republican Democrat Independent TOTAL
Very favorable 13.0% 10.6% 7.2% 10.1%
Mostly favorable 58.0% 46.5% 53.7% 52.5%
Mostly unfavorable 19.5% 27.8% 24.3% 24.0%
Very unfavorable 3.0% 6.6% 8.4% 6.2%
Never heard of 0.7% 0.2% 0.4% 0.4%
Can't rate 5.8% 8.3% 6.0% 6.7%
TOTAL 100.0% 100.0% 100.0%
1906


Age (I-AGE)

18 - 29 years 30 - 49 years 50 and older TOTAL
Very favorable 13.9% 8.1% 9.4% 9.9%
Mostly favorable 57.0% 51.5% 48.9% 51.9%
Mostly unfavorable 20.8% 27.7% 22.5% 24.3%
Very unfavorable 3.9% 7.2% 6.8% 6.3%
Never heard of 0.7% 0.0% 0.6% 0.4%
Can't rate 3.8% 5.5% 11.8% 7.2%
TOTAL 100.0% 100.0% 100.0%
1951


Marital status (I-MARITAL)

Married Divorced or separated Widowed Never been married TOTAL
Very favorable 9.1% 11.1% 3.2% 13.3% 9.9%
Mostly favorable 54.1% 46.4% 40.9% 54.4% 52.0%
Mostly unfavorable 24.3% 28.0% 28.1% 20.6% 24.2%
Very unfavorable 5.3% 8.4% 8.8% 6.4% 6.3%
Never heard of 0.4% 0.5% 0.0% 0.4% 0.4%
Can't rate 6.8% 5.7% 19.0% 5.0% 7.2%
TOTAL 100.0% 100.0% 100.0% 100.0%
1971


Education (I-EDUCATN)

Less than High school High school graduate (Grade 12 or GED certificate) Some College (no 4-year degree)/Business, technical, or vocational school AFTER high school College graduate (B.S., B.A., or other 4-year degree) Post-graduate training or professional schooling after college (e.g., toward a master's Degree or Ph.D.; law or medical school) TOTAL
Very favorable 13.9% 11.1% 8.9% 5.8% 7.5% 9.9%
Mostly favorable 42.0% 51.4% 51.8% 62.4% 56.8% 51.9%
Mostly unfavorable 22.5% 23.0% 27.4% 21.1% 26.9% 24.3%
Very unfavorable 6.9% 6.2% 7.0% 6.6% 3.3% 6.3%
Never heard of 0.8% 0.5% 0.3% 0.0% 0.3% 0.4%
Can't rate 13.9% 7.8% 4.6% 4.2% 5.3% 7.2%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0%
1970


Race (I-RACE)

White Black Asian, other or mixed race TOTAL
Very favorable 9.0% 14.0% 18.2% 10.0%
Mostly favorable 52.1% 53.2% 44.4% 51.9%
Mostly unfavorable 24.9% 20.0% 23.7% 24.3%
Very unfavorable 6.3% 6.2% 8.1% 6.3%
Never heard of 0.4% 0.0% 1.0% 0.4%
Can't rate 7.3% 6.7% 4.5% 7.1%
TOTAL 100.0% 100.0% 100.0%
1962


Household income (I-INCOME)

Less than 20K 20K-39,999 40K-74,999 75K & over TOTAL
Very favorable 12.4% 9.7% 6.8% 10.0% 9.6%
Mostly favorable 44.9% 56.1% 52.4% 59.2% 52.8%
Mostly unfavorable 26.0% 22.3% 29.5% 22.0% 25.1%
Very unfavorable 7.5% 4.6% 7.7% 5.0% 6.2%
Never heard of 1.0% 0.0% 0.0% 0.2% 0.3%
Can't rate 8.3% 7.3% 3.6% 3.6% 6.1%
TOTAL 100.0% 100.0% 100.0% 100.0%
1767


Region (I-REGION)

East Midwest South West TOTAL
Very favorable 10.9% 7.9% 11.0% 9.5% 9.9%
Mostly favorable 46.6% 56.4% 55.3% 46.4% 51.9%
Mostly unfavorable 28.3% 22.7% 20.0% 28.6% 24.2%
Very unfavorable 6.1% 6.0% 5.6% 8.0% 6.3%
Never heard of 1.4% 0.0% 0.0% 0.5% 0.4%
Can't rate 6.7% 6.9% 8.1% 7.0% 7.3%
TOTAL 100.0% 100.0% 100.0% 100.0%
1975



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