Measuring Morality Study, 2012

Data Archive > U.S. Surveys > General Population > National > Other > Summary


The first phase of the Measuring Morality project involves fielding a nationally-representative survey of adults in the United States aimed at understanding the interrelations among moral constructs, and at exploring moral differences in the U.S. population. Survey items were chosen in consultation with an international group of scholars from sociology, psychology, and linguistics, and represent a wide range of theoretical traditions. The survey includes both morality scales (typically shortened for inclusion on the survey, and including several recently developed scales), and measures of constructs theoretically associated with morality.

Data File
Cases: 1,519
Variables: 450
Weight Variable: WEIGHT
Data Collection
Date Collected: March 2012
Original Survey (Instrument)
Measuring Morality Codebook
Funded By
John Templeton Foundation
Collection Procedures
The data collection was conducted by Knowledge Networks from March 9 to March 23, 2012. The data were collected using an online survey, and Knowledge Networks provided computers and internet access to those who needed it in order to participate. Email reminders were sent to non-responders during the field period, and there was a $5 equivalent incentive for participation.
Sampling Procedures
The target population consists of people 18+ years of age or older in the U.S. general population. To sample the population, Knowledge Networks sampled households from its KnowledgePanel, a probability-based web panel designed to be representative of the United States. Of the 2,492 people included in the sample, 1,519 participated, yielding a response rate of 61 percent.
Principal Investigators
Stephen Vaisey, Duke University

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