Project Canada 1995

Data Archive > International Surveys and Data > Single Nation Surveys > Summary


This survey was the fifth in the Project Canada adult surveys. Begun in 1975, Project Canada has generated extensive information on life in Canada, with specific attention given to social issues, intergroup relations, and religion. The project has taken representative samples of Canadians every five years, creating panel studies through which social change and stability can be monitored.

Data File
Cases: 1,765
Variables: 562
Weight Variable: 562) WT
Data Collection
Date Collected: April - August 1995
Funded By
The Lilly Endowment, Inc.
Collection Procedures
Carried out by mail between April 1995 and August 1995, the 1995 questionnaire-as with Project Canada 1975, Project Canada 1980, Project Canada 1985 and Project Canada 1990-was constructed to provide comprehensive data pertaining to three main subject areas being investigated: social issues, intergroup relations, and religion. To monitor change, many of the items in the 1975, 1980, 1985 and 1990 versions were included in the questionnaire, with new items added to clarify the earlier findings, as well as to update the content more generally. Length: 20 pages; variables: about 400; completion time: 1-2.5 hours.

Follow-up procedures were the same as used in 1985 and 1990. Approximately two to three weeks after the initial mailing, the pre-paid postcard - functioning as a reminder and asking about the status of the questionnaire - was sent, followed about three weeks later by a second copy of the questionnaire, with "Second Request" stamped on its cover letter. In the fall of 1995, participants were sent a thank-you postcard, informing them how the results were being disseminated and welcoming further inquiries. The 236 individuals who had been part of all five surveys also were sent complimentary copies of The Bibby Report (Toronto: Stoddart, 1995).

Project Canada 1995 comprised a sample of 400 people who had participated since 1975, 41 since 1980, 159 from 1985, and 216 from 1990. This ongoing core of 816 respondents was supplemented by 949 new participants, to form a total sample of 1,765 people. Together with Project Canada 1975, Project Canada 1980, Project Canada 1985 and Project Canada 1990, this survey provides 1975-80-85-90-95 trend and panel data.

Number of useable questionnaires received: 1,765.
Return rate: 61%.
Sampling Procedures
The effort to locate the 1,472 people who had participated in the 1990 survey began in the spring of 1995 and continued into the summer. It appears that 1,030 of the "PC90" respondents were located (70%), with 652 (63%) submitting usable questionnaires. In short, almost 50% of the 1990 sample participated in the new sample. They included 236 respondents who had participated in all five of the surveys. The majority of past participants were contacted in early April, although the search for 1975 participants continued throughout the duration of the project.

In an effort to increase the 1975-95 panel size, a concerted effort was made - with the assistance of enhanced (if pre-Internet search engine) CD-ROM-assisted telephone tracking - to locate additional individuals who had participated in 1975 but had been "lost" between 1975 and 1990. As a result of these efforts, some 400 "leads" were identified and mailed questionnaires. A total of 265 (66%) returned questionnaires, with 164 matches and 101 not. The former were added to the 1975-95 panel, raising its size to 400. The latter were added to the sample of new respondents for 1995.

Based on previous survey experiences, a projected required supplemental sample of about 1,800 cases was drawn in the spring, which, when combined with the core from 1990, would produce a final sample of adequate size and sufficient representativeness to permit high accuracy generalizations to the Canadian population. As before, Canada was stratified by province and community size (>100,000, 99,999-10,000, <10,000), and the overall sample drawn proportionate to the national population, with 228 communities involved. Participants were randomly selected using telephone directories. As in 1980 and 1985, it was anticipated that weighting according to provincial and community size, as well as gender, would be required, with age weighting required since the ongoing cores would have aged anywhere from five to twenty years.

We estimated it was possible for 1,350 of the "new 1995 sample" to return the questionnaire, with 848 (63%) doing so. The data collection covered four months.

The final national sample comprised 1,765 cases-400 from 1975, 41 from 1980, 159 from 1985, 216 from 1990, 101 non-1975 matches, and 848 totally new additions. These responses from 2,780 contacts (1,030 from 1990, 1,350 in 1995, 400 leads for 1975) represent a combined return rate for the ongoing cores and new participants of 64%.

These 1,765 cases have been weighted for provincial and community size, along with gender and age. To minimize the use of large weight factors, the sample again was reduced to 1,239 cases.

So weighted, the sample is highly representative of the Canadian population. A representative sample of this size should be accurate within about four percentage points on most items, 19 times in 20 similar surveys.
Principal Investigators
Reginald W. Bibby, assisted by Project Manager Reggie Gordon Bibby, Jr.
Occupation codes for TYPE5 and SPTYPE5
Occupations have been coded using the 1990 Statistics Canada Standard Occupational Classification. The detailed Statistics Canada tables for TYPE5 and SPTYPE5 are not reproduced here.
Value labels for AREANAM5
101 Vancouver
102 Victoria
103 Cranbrook
104 Kamloops
105 Kelowna
106 Nanaimo
107 Penticton
108 PrGeorge
109 PrRupert
111 Chase
112 Creston
113 Elkford
114 Field
115 Ft. Nelson
116 Golden
117 Hope
118 Masset
119 PtAlice
120 Salmo
121 Smithers
199 British Columbia unknown
201 Calgary
202 Edmonton
203 Ft. McMurray
204 GrPrarie
205 Lethbridge
206 MedHat
207 Red Deer
209 Banff
210 Bassano
211 Blairmore
212 Bonnyvlle
213 Delia
214 Dray Valley
215 HiPrairie
216 LacLBiche
217 Morinville
218 Peace River
219 Slave Lake
299 Alberta unknown
301 Regina
302 Saskatoon
303 MooseJaw
304 PrAlbert
306 SwCurrent
307 Yorkton
308 Asquith
309 Assnboia
310 Bengough
311 Gravelbg
313 Mead Lake
314 Melfort
316 Rosetown
317 Star City
318 Watrous
399 Saskatchowan unknown
401 Winnipeg
402 Brandon
404 Selkirk
405 Thompson
407 Carman
408 FlinFlon
410 MacGregor
411 Russell
412 The Pas
499 Manitoba unknown
501 Toronto
502 Hamilton
503 Kitchener
504 Kingston
505 London
506 Oshawa
507 Ottawa
508 StCaths
509 Sudbury
510 Thunder Bay
511 Windsor
512 Barrie
513 Brantford
514 Collinwd
515 Cornwall
516 Fr. Erie
517 Guelph
518 Halt Hills
519 Kanata
520 Kirk Lake
521 Lisndsay
522 Newmarket
523 North Bay
524 Owen Sound
525 Peterbor
526 SSMarie
527 St. Thos
528 Stratford
529 Timmins
530 Aylmer
531 Bancroft
532 Burks Falls
533 Caledonia
535 Deep River
536 Dryden
537 Dunnville
538 Espanola
539 Meaford
541 Newboro
542 Paris
543 ParrySnd
544 PtElgin
545 Red Rock
546 Ridgetown
547 Simcoe
548 Thamville
550 Wawa
551 Wingham
552 Woodstock
599 Ontario Unknown
601 Montreal
602 Chicout
603 Hull
604 Quebec City
605 Sherbrooke
606 Trois-Riv
608 Cownville
609 DeuxMont
610 Drummond
611 Granby
612 Joliette
614 Rimouski
615 Shawingn
616 Sorel
617 St-Geogs
618 ThetMines
619 Victville
620 Asbestos
621 Cap-Sante
622 Champlain
623 Desbiens
624 Donnacon
625 Farnham
626 Gaspe
629 LacSaguay
630 Mt-Joli
631 Ormstown
632 PtRouge
633 St-Agap
634 St-Donat
635 St-Malach
637 St-Urbain
638 Sayabec
640 Val-Dav
641 Laval
699 Quebec Unknown
701 Saint John
702 Bathurst
703 Edmundst
704 Fredictn
705 Moncton
706 Sackville
708 Havelock
709 McAdam
710 Minto
711 Nequac
712 Newcastle
713 Rogersvl
799 New Brunswick unknown
801 Halifax
802 Glace Bay
803 Sydney
804 Truro
805 Antigon
807 Canso
808 Dundee
810 Middleton
811 Mulgrave
812 Shelburne
813 Wolfville
814 Yarmouth
899 Nova Scotia unknown
901 Charlotte
902 Summers
903 Cardigan
904 Cavendish
906 Montague
907 Souris
908 Woodstock
909 Wood Island
999 Prince Edward Island Unknown
1001 St. John's
1002 CornBrook
1003 Gander
1004 Gd Falls
1005 Bonavista
1006 Botwood
1007 Cupids
1008 Freshwater
1009 Lewporte
1010 Roddicktn
1011 St. Albans
1012 St. Lawrence
1059 Newfoundland unknown
1091 Whitehorse
1092 Coppmine
1093 NormWells
1094 Yellowknife
1095 Dawson
Available value labels for FAVNEWS5, FAVSING5, FAVATH5, FAVAUTH5, FAVTV5, FAVACT5, FAVJOUR5, FAVPOL5:

FAVNEWS5
101 Mansbrid
102 Robertson
110 S. Durivage
114 B. Derome
116 P. Bruneau
118 Other local male
128 Other local female
199 Other
FAVSING5
99 Varied
131 C. Dion
136 A. Murray
199 Other Canadian
271 Streisand
299 Other U.S.
FAVATH5
1 M. Bedard
9 W. Gretzkey
81 Browning
90 Stojko
99 Varied
FAVAUTH5
30 S. King
57 D. Steel
99 Varied
FAVTV5
99 Varied
112 Mongrain
211 Letterman
218 Seinfeld
248 Winfrey
199 Other U.S.
FAVACT5
99 Varied
199 Other Canadian
204 K. Costner
213 H. Ford
216 T. Hanks
299 Other U.S.
499 Other
FAVJOUR5
None available
FAVPOL5
99 Varied
101 Chretien
102 Bouchard
104 P. Manning
116 Trudeau
119 Other male (federal)
127 R. Klein
139 Other males