Measurement Wizard > Multi-Item Measures > Morality > Morality

The Moral Foundations Sacredness Scale measures the extent to which people sacralize five foundations of morality: Harm/care, Fairness/reciprocity, Ingroup/loyalty, Authority/respect, and Purity/sanctity.

Questions ask respondents what amount of money (if any) they would accept to engage in particular acts. The scale also typically includes a "Nonmoral" subscale which asks about acts not associated with any particular moral framework to act as a measure/control of the general willingness to engage in behaviors for money.

Data File: Measuring Morality Study, 2012

Source: Graham, Jesse, and Jonathan Haidt. 2012. "Sacred values and evil adversaries: A moral foundations approach." in The Social Psychology of Morality: Exploring the Causes of Good and Evil, edited by P. Shaver and M. Mikulincer. New York: APA Books.


General Instructions:

The Measuring Morality Study, 2012 includes a reduced (18-item) version of the MFSS. The following list provides the items included in each sub-scale. Each item is listed by its name in the Measuring Morality, 2012 dataset, followed in parentheses by the name provided by Graham and Haidt, 2012.

Fairness:

  • MFSS1 (CARDS)
  • MFSS2 (BALLOTS)
  • MFSS3 (RACEPLEDGE)

  • Ingroup:

  • MFSS4 (TALKRADIO)
  • MFSS5 (FAMILYSHUN)
  • MFSS6 (FLAGBURN)

  • Authority:

  • MFSS7 (PARENTCURSE)
  • MFSS8 (HANDGESTURE)
  • MFSS9 (ROTTENTOMATO)

  • Purity:

  • MFSS10 (SOULSELL)
  • MFSS11 (MOLESTERBLOOD)
  • MFSS12 (STAGEANIMAL)

  • Nonmoral:

  • MFSS13 (ICEBATH)
  • MFSS14 (IDIOTSIGN)
  • MFSS15 (HEADACHE)

  • Harm:

  • MFSS16 (DOGKICK)
  • MFSS17 (OVERWEIGHT)
  • MFSS18 (PALM)

  • Any special instructions related to individual items will be listed below those items.


    MFSS1 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Cheat in a game of cards played for money with some people you dont know well [Moral Foundations Sacredness Scale-Short Version] (MFSS1)
    TOTAL%
    -1) Refused221.4
    1) $0 (Id do it for free)463.0
    2) $10251.6
    3) $100664.3
    4) $1,0001026.7
    5) $10,0001228.0
    6) $100,000905.9
    7) $1 million dollars or more1399.2
    8) Never for any amount of money90759.7
    TOTAL1,519100.0

    MFSS2 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Throw out a box of ballots, during an election, to help your favored candidate win [Moral Foundations Sacredness Scale-Short Version] (MFSS2)
    TOTAL%
    -1) Refused231.5
    1) $0 (Id do it for free)261.7
    2) $1060.4
    3) $100221.4
    4) $1,000342.2
    5) $10,000563.7
    6) $100,000694.5
    7) $1 million dollars or more865.7
    8) Never for any amount of money1,19778.8
    TOTAL1,519100.0

    MFSS3 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Sign a secret-but-binding pledge to only hire people of your race in your company [Moral Foundations Sacredness Scale-Short Version] (MFSS3)
    TOTAL%
    -1) Refused201.3
    1) $0 (Id do it for free)402.6
    2) $1030.2
    3) $100130.9
    4) $1,000231.5
    5) $10,000312.0
    6) $100,000775.1
    7) $1 million dollars or more1419.3
    8) Never for any amount of money1,17177.1
    TOTAL1,519100.0

    MFSS4 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Say something bad about your nation (which you dont believe to be true) while calling in, anonymously, to a talk-radio show in a foreign nation [Moral Foundations Sacredness Scale-Short Version] (MFSS4)
    TOTAL%
    -1) Refused191.3
    1) $0 (Id do it for free)312.0
    2) $1090.6
    3) $100281.8
    4) $1,000966.3
    5) $10,000895.9
    6) $100,000986.4
    7) $1 million dollars or more1328.7
    8) Never for any amount of money1,01867.0
    TOTAL1,520100.0

    MFSS5 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Break off all communication with your immediate and extended family for 1 year [Moral Foundations Sacredness Scale-Short Version] (MFSS5)
    TOTAL%
    -1) Refused191.3
    1) $0 (Id do it for free)412.7
    2) $1040.3
    3) $10080.5
    4) $1,000161.1
    5) $10,000312.0
    6) $100,000684.5
    7) $1 million dollars or more19212.6
    8) Never for any amount of money1,14075.0
    TOTAL1,519100.0

    MFSS6 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Burn your countrys flag, in private (nobody else sees you) [Moral Foundations Sacredness Scale-Short Version] (MFSS6)
    TOTAL%
    -1) Refused241.6
    1) $0 (Id do it for free)573.8
    2) $10151.0
    3) $100382.5
    4) $1,000744.9
    5) $10,000553.6
    6) $100,000734.8
    7) $1 million dollars or more1197.8
    8) Never for any amount of money1,06470.0
    TOTAL1,519100.0

    MFSS7 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Curse your parents, to their face (You can apologize and explain one year later) [Moral Foundations Sacredness Scale-Short Version] (MFSS7)
    TOTAL%
    -1) Refused221.4
    1) $0 (Id do it for free)432.8
    2) $1080.5
    3) $100100.7
    4) $1,000372.4
    5) $10,000483.2
    6) $100,000704.6
    7) $1 million dollars or more956.3
    8) Never for any amount of money1,18678.1
    TOTAL1,519100.0

    MFSS8 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Make a disrespectful hand gesture to your boss, teacher, or professor [Moral Foundations Sacredness Scale-Short Version] (MFSS8)
    TOTAL%
    -1) Refused241.6
    1) $0 (Id do it for free)17111.3
    2) $10281.8
    3) $100603.9
    4) $1,0001107.2
    5) $10,000976.4
    6) $100,0001016.6
    7) $1 million dollars or more17211.3
    8) Never for any amount of money75649.8
    TOTAL1,519100.0

    MFSS9 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Throw a rotten tomato at a political leader you dislike (remember, you will not get caught) [Moral Foundations Sacredness Scale-Short Version] (MFSS9)
    TOTAL%
    -1) Refused211.4
    1) $0 (Id do it for free)20113.2
    2) $10271.8
    3) $100674.4
    4) $1,000835.5
    5) $10,0001238.1
    6) $100,000885.8
    7) $1 million dollars or more1499.8
    8) Never for any amount of money76150.1
    TOTAL1,520100.0

    MFSS10 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Sign a piece of paper that says I hereby sell my soul, after my death, to whoever has this piece of paper [Moral Foundations Sacredness Scale-Short Version] (MFSS10)
    TOTAL%
    -1) Refused271.8
    1) $0 (Id do it for free)412.7
    2) $10140.9
    3) $100251.6
    4) $1,000392.6
    5) $10,000302.0
    6) $100,000513.4
    7) $1 million dollars or more936.1
    8) Never for any amount of money1,19878.9
    TOTAL1,518100.0

    MFSS11 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Get a blood transfusion of one pint of disease-free, compatible blood from a convicted child molester [Moral Foundations Sacredness Scale-Short Version] (MFSS11)
    TOTAL%
    -1) Refused221.4
    1) $0 (Id do it for free)36824.2
    2) $1090.6
    3) $100181.2
    4) $1,000503.3
    5) $10,000845.5
    6) $100,000634.1
    7) $1 million dollars or more1197.8
    8) Never for any amount of money78651.7
    TOTAL1,519100.0

    MFSS12 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Attend a performance art piece in which all participants (including you) have to act like animals for 30 minutes, including crawling around naked and urinating on stage [Moral Foundations Sacredness Scale-Short Version] (MFSS12)
    TOTAL%
    -1) Refused181.2
    1) $0 (Id do it for free)241.6
    2) $1090.6
    3) $100241.6
    4) $1,000614.0
    5) $10,000875.7
    6) $100,000905.9
    7) $1 million dollars or more20213.3
    8) Never for any amount of money1,00366.1
    TOTAL1,518100.0

    MFSS13 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Sit in a bathtub full of ice water for 10 minutes [Moral Foundations Sacredness Scale-Short Version] (MFSS13)
    TOTAL%
    -1) Refused241.6
    1) $0 (Id do it for free)372.4
    2) $10181.2
    3) $100855.6
    4) $1,00022214.6
    5) $10,00019713.0
    6) $100,00017611.6
    7) $1 million dollars or more30019.7
    8) Never for any amount of money46030.3
    TOTAL1,519100.0

    MFSS14 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Wear a sign on your back for one month that says, in large letters, I am an idiot [Moral Foundations Sacredness Scale-Short Version] (MFSS14)
    TOTAL%
    -1) Refused231.5
    1) $0 (Id do it for free)281.8
    2) $1040.3
    3) $100322.1
    4) $1,0001218.0
    5) $10,00017711.7
    6) $100,00018812.4
    7) $1 million dollars or more31320.6
    8) Never for any amount of money63341.7
    TOTAL1,519100.0

    MFSS15 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Experience a severe headache for two weeks [Moral Foundations Sacredness Scale-Short Version] (MFSS15)
    TOTAL%
    -1) Refused271.8
    1) $0 (Id do it for free)201.3
    2) $10100.7
    3) $10090.6
    4) $1,000614.0
    5) $10,0001449.5
    6) $100,00018312.1
    7) $1 million dollars or more26217.3
    8) Never for any amount of money80252.8
    TOTAL1,518100.0

    MFSS16 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Kick a dog in the head, hard [Moral Foundations Sacredness Scale-Short Version] (MFSS16)
    TOTAL%
    -1) Refused271.8
    1) $0 (Id do it for free)151.0
    2) $1030.2
    3) $100151.0
    4) $1,000322.1
    5) $10,000281.8
    6) $100,000221.4
    7) $1 million dollars or more624.1
    8) Never for any amount of money1,31686.6
    TOTAL1,520100.0

    MFSS17 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Make cruel remarks to an overweight person about his or her appearance [Moral Foundations Sacredness Scale-Short Version] (MFSS17)
    TOTAL%
    -1) Refused251.6
    1) $0 (Id do it for free)382.5
    2) $10130.9
    3) $100513.4
    4) $1,000634.2
    5) $10,000724.7
    6) $100,000503.3
    7) $1 million dollars or more996.5
    8) Never for any amount of money1,10772.9
    TOTAL1,518100.0

    MFSS18 from Measuring Morality Study, 2012

    Try to imagine actually doing the following things, and indicate how much money someone would have to pay you, (anonymously and secretly) to be willing to do each thing. For each action, assume that nothing bad would happen to you afterwards. Also assume that you cannot use the money to make up for your action. Stick a pin into the palm of a child you do not know [Moral Foundations Sacredness Scale-Short Version] (MFSS18)
    TOTAL%
    -1) Refused302.0
    1) $0 (Id do it for free)40.3
    2) $1080.5
    3) $100100.7
    4) $1,000241.6
    5) $10,000332.2
    6) $100,000302.0
    7) $1 million dollars or more392.6
    8) Never for any amount of money1,34188.3
    TOTAL1,519100.0



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