December 2006 Values Update Survey

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


GENMOT

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

Is your overall opinion of General Motors very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never heard of
  8) Can't rate
  9) Refused

Category Percentage Cumulative Percentage
Very favorable 17.1% 17.1%
Mostly favorable 56.8% 73.9%
Mostly unfavorable 13.1% 87%
Very unfavorable 3.6% 90.6%
Never heard of 1.8% 92.4%
Can't rate 7.1% 99.5%
Refused .7% 100.2%
Total N = 1032

Variable Comparisons

Age (I-AGE)

18-24 25-34 35-44 45-54 55-64 65+ TOTAL
Very favorable 17.1% 20.2% 22.3% 17.1% 11.0% 13.5% 17.1%
Mostly favorable 55.4% 57.3% 53.9% 58.9% 62.8% 53.8% 57.0%
Mostly unfavorable 13.4% 13.1% 11.8% 12.5% 11.7% 15.6% 13.0%
Very unfavorable 6.3% 3.5% 3.2% 3.1% 3.5% 3.1% 3.6%
Never heard of 2.6% 1.5% 1.3% 0.5% 2.5% 2.4% 1.7%
Can't rate 4.5% 4.4% 7.5% 7.7% 6.6% 10.4% 6.9%
Refused 0.7% 0.0% 0.0% 0.3% 1.9% 1.2% 0.6%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
1015


Gender (I-GENDER)

Male Female TOTAL
Very favorable 18.6% 15.5% 17.1%
Mostly favorable 56.6% 57.1% 56.8%
Mostly unfavorable 13.3% 12.8% 13.1%
Very unfavorable 4.5% 2.6% 3.6%
Never heard of 1.6% 1.9% 1.8%
Can't rate 5.1% 9.1% 7.1%
Refused 0.3% 1.0% 0.6%
TOTAL 100.0% 100.0%
1032


Education (I-EDUC)

Less than high school High school graduate Some college College graduate and above TOTAL
Very favorable 18.6% 21.0% 15.6% 12.4% 17.1%
Mostly favorable 46.0% 59.2% 58.3% 57.3% 56.7%
Mostly unfavorable 10.2% 9.6% 15.0% 17.5% 13.1%
Very unfavorable 3.6% 3.7% 2.5% 4.5% 3.6%
Never heard of 10.2% 0.4% 0.0% 1.1% 1.8%
Can't rate 11.3% 4.8% 8.3% 6.9% 7.1%
Refused 0.0% 1.3% 0.4% 0.4% 0.7%
TOTAL 100.0% 100.0% 100.0% 100.0%
1027


Political party (I-PARTYID)

Republican Democrat Independent TOTAL
Very favorable 16.1% 14.0% 20.1% 17.1%
Mostly favorable 61.4% 56.1% 56.2% 57.4%
Mostly unfavorable 12.7% 14.6% 13.5% 13.7%
Very unfavorable 2.6% 4.8% 2.9% 3.5%
Never heard of 0.9% 1.6% 1.2% 1.3%
Can't rate 6.2% 8.1% 5.4% 6.5%
Refused 0.2% 0.8% 0.7% 0.6%
TOTAL 100.0% 100.0% 100.0%
943


Race (I-RACE)

White non-Hispanic Black non-Hispanic Hispanic or other TOTAL
Very favorable 15.8% 23.8% 17.5% 17.0%
Mostly favorable 58.8% 55.5% 50.4% 56.9%
Mostly unfavorable 13.7% 10.6% 12.5% 13.1%
Very unfavorable 3.5% 6.6% 1.6% 3.5%
Never heard of 0.5% 0.9% 7.4% 1.8%
Can't rate 7.0% 2.6% 10.1% 7.1%
Refused 0.7% 0.0% 0.5% 0.6%
TOTAL 100.0% 100.0% 100.0%
1024



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