December 2006 Values Update Survey

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


GOOGLE

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

Is your overall opinion of Google very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never hear of
  8) Can't rate
  9) Refused

Category Percentage Cumulative Percentage
Very favorable 23.7% 23.7%
Mostly favorable 49.5% 73.2%
Mostly unfavorable 2.8% 76%
Very unfavorable 1.6% 77.6%
Never hear of 9% 86.6%
Can't rate 12.2% 98.8%
Refused 1.2% 100%
Total N = 1032

Variable Comparisons

Age (I-AGE)

18-24 25-34 35-44 45-54 55-64 65+ TOTAL
Very favorable 39.9% 25.9% 27.1% 19.4% 23.9% 8.3% 23.6%
Mostly favorable 44.0% 58.0% 53.6% 56.9% 43.7% 35.0% 49.4%
Mostly unfavorable 2.6% 3.0% 3.2% 4.1% 2.8% 1.2% 2.9%
Very unfavorable 0.7% 3.0% 1.6% 2.3% 0.0% 1.2% 1.6%
Never hear of 8.2% 8.6% 7.0% 3.1% 9.1% 19.3% 9.0%
Can't rate 2.2% 1.5% 7.2% 14.3% 18.9% 31.3% 12.3%
Refused 2.2% 0.0% 0.3% 0.0% 1.6% 3.7% 1.2%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
1015


Gender (I-GENDER)

Male Female TOTAL
Very favorable 25.8% 21.5% 23.7%
Mostly favorable 48.1% 50.8% 49.5%
Mostly unfavorable 3.4% 2.3% 2.8%
Very unfavorable 1.9% 1.2% 1.6%
Never hear of 8.6% 9.5% 9.0%
Can't rate 11.3% 13.2% 12.2%
Refused 0.8% 1.5% 1.2%
TOTAL 100.0% 100.0%
1032


Education (I-EDUC)

Less than high school High school graduate Some college College graduate and above TOTAL
Very favorable 14.6% 20.1% 28.1% 29.1% 23.8%
Mostly favorable 24.5% 48.1% 55.1% 58.5% 49.5%
Mostly unfavorable 2.6% 2.3% 3.6% 2.9% 2.8%
Very unfavorable 5.8% 1.3% 0.8% 0.5% 1.6%
Never hear of 30.7% 9.7% 2.9% 3.1% 9.0%
Can't rate 19.3% 16.6% 9.5% 5.1% 12.2%
Refused 2.6% 1.9% 0.0% 0.7% 1.2%
TOTAL 100.0% 100.0% 100.0% 100.0%
1027


Political party (I-PARTYID)

Republican Democrat Independent TOTAL
Very favorable 24.7% 23.6% 24.0% 24.0%
Mostly favorable 55.5% 48.5% 50.8% 51.2%
Mostly unfavorable 3.4% 2.3% 3.0% 2.9%
Very unfavorable 1.5% 0.8% 2.5% 1.7%
Never hear of 3.0% 10.6% 7.6% 7.5%
Can't rate 10.5% 12.6% 11.4% 11.6%
Refused 1.3% 1.6% 0.7% 1.2%
TOTAL 100.0% 100.0% 100.0%
943


Race (I-RACE)

White non-Hispanic Black non-Hispanic Hispanic or other TOTAL
Very favorable 23.4% 27.8% 23.1% 23.8%
Mostly favorable 52.2% 46.7% 40.1% 49.4%
Mostly unfavorable 2.4% 3.5% 4.5% 2.9%
Very unfavorable 1.3% 0.9% 2.7% 1.5%
Never hear of 5.6% 13.7% 19.4% 9.0%
Can't rate 13.6% 5.7% 10.3% 12.2%
Refused 1.4% 1.8% 0.0% 1.2%
TOTAL 100.0% 100.0% 100.0%
1024



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