December 2006 Values Update Survey

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


MCDONALD

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

Is your overall opinion of McDonald's very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never heard of
  8) Can't rate
  9) Refused

Category Percentage Cumulative Percentage
Very favorable 15.6% 15.6%
Mostly favorable 54.9% 70.5%
Mostly unfavorable 17.5% 88%
Very unfavorable 6.2% 94.2%
Never heard of .2% 94.4%
Can't rate 5.2% 99.6%
Refused .3% 99.9%
Total N = 1032

Variable Comparisons

Age (I-AGE)

18-24 25-34 35-44 45-54 55-64 65+ TOTAL
Very favorable 16.0% 13.8% 19.5% 11.2% 15.8% 17.8% 15.6%
Mostly favorable 46.3% 57.8% 48.0% 62.0% 56.2% 57.7% 55.1%
Mostly unfavorable 23.5% 18.8% 18.7% 14.3% 19.2% 11.7% 17.5%
Very unfavorable 9.7% 6.2% 8.0% 7.7% 2.5% 2.8% 6.1%
Never heard of 0.7% 0.0% 0.0% 0.0% 0.0% 0.9% 0.2%
Can't rate 3.7% 3.5% 4.8% 4.8% 6.3% 8.3% 5.2%
Refused 0.0% 0.0% 1.1% 0.0% 0.0% 0.9% 0.3%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
1015


Gender (I-GENDER)

Male Female TOTAL
Very favorable 15.0% 16.3% 15.6%
Mostly favorable 54.8% 55.1% 55.0%
Mostly unfavorable 16.6% 18.3% 17.4%
Very unfavorable 7.5% 4.8% 6.2%
Never heard of 0.5% 0.0% 0.2%
Can't rate 5.4% 5.1% 5.2%
Refused 0.2% 0.5% 0.3%
TOTAL 100.0% 100.0%
1032


Education (I-EDUC)

Less than high school High school graduate Some college College graduate and above TOTAL
Very favorable 22.3% 18.0% 12.5% 12.2% 15.7%
Mostly favorable 44.9% 59.4% 59.0% 50.0% 54.9%
Mostly unfavorable 14.6% 12.3% 18.0% 25.5% 17.5%
Very unfavorable 8.4% 5.9% 5.3% 6.2% 6.1%
Never heard of 0.0% 0.3% 0.0% 0.5% 0.2%
Can't rate 9.9% 3.9% 5.1% 4.9% 5.2%
Refused 0.0% 0.4% 0.0% 0.7% 0.3%
TOTAL 100.0% 100.0% 100.0% 100.0%
1027


Political party (I-PARTYID)

Republican Democrat Independent TOTAL
Very favorable 16.7% 15.2% 15.9% 15.9%
Mostly favorable 61.2% 55.4% 51.3% 55.1%
Mostly unfavorable 12.7% 18.9% 17.1% 16.6%
Very unfavorable 3.9% 5.0% 9.7% 6.7%
Never heard of 0.9% 0.2% 0.0% 0.3%
Can't rate 4.7% 5.3% 5.6% 5.3%
Refused 0.0% 0.0% 0.4% 0.2%
TOTAL 100.0% 100.0% 100.0%
943


Race (I-RACE)

White non-Hispanic Black non-Hispanic Hispanic or other TOTAL
Very favorable 13.7% 24.7% 18.0% 15.7%
Mostly favorable 56.7% 53.3% 49.5% 55.1%
Mostly unfavorable 17.7% 12.8% 19.3% 17.4%
Very unfavorable 5.8% 5.7% 6.9% 6.0%
Never heard of 0.2% 0.0% 0.5% 0.2%
Can't rate 5.5% 2.6% 5.8% 5.3%
Refused 0.3% 0.9% 0.0% 0.3%
TOTAL 100.0% 100.0% 100.0%
1024



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