December 2006 Values Update Survey

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


COORS

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

Is your overall opinion of Coors very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never heard of
  8) Can't rate
  9) Refused

Category Percentage Cumulative Percentage
Very favorable 10.3% 10.3%
Mostly favorable 43% 53.3%
Mostly unfavorable 11.9% 65.2%
Very unfavorable 6.2% 71.4%
Never heard of 11% 82.4%
Can't rate 15.3% 97.7%
Refused 2.4% 100.1%
Total N = 1032

Variable Comparisons

Age (I-AGE)

18-24 25-34 35-44 45-54 55-64 65+ TOTAL
Very favorable 16.0% 11.9% 12.3% 7.4% 11.0% 5.2% 10.5%
Mostly favorable 46.8% 43.6% 42.4% 50.1% 38.5% 37.9% 43.3%
Mostly unfavorable 8.6% 14.9% 17.2% 13.8% 10.4% 4.6% 12.0%
Very unfavorable 3.3% 6.9% 7.0% 7.2% 4.7% 5.5% 6.0%
Never heard of 17.8% 10.1% 6.7% 6.9% 10.7% 16.2% 11.0%
Can't rate 5.2% 10.6% 13.1% 13.8% 21.1% 25.4% 14.9%
Refused 2.2% 2.0% 1.3% 0.8% 3.5% 5.2% 2.4%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
1015


Gender (I-GENDER)

Male Female TOTAL
Very favorable 12.0% 8.5% 10.3%
Mostly favorable 45.5% 40.5% 43.0%
Mostly unfavorable 10.8% 12.9% 11.9%
Very unfavorable 5.8% 6.6% 6.2%
Never heard of 9.4% 12.6% 11.0%
Can't rate 14.9% 15.6% 15.3%
Refused 1.5% 3.2% 2.3%
TOTAL 100.0% 100.0%
1032


Education (I-EDUC)

Less than high school High school graduate Some college College graduate and above TOTAL
Very favorable 13.2% 11.7% 9.5% 7.8% 10.3%
Mostly favorable 21.6% 47.4% 42.6% 47.6% 42.9%
Mostly unfavorable 9.2% 9.2% 12.2% 16.7% 11.9%
Very unfavorable 5.1% 5.7% 7.4% 6.2% 6.2%
Never heard of 30.4% 8.1% 11.2% 5.3% 11.0%
Can't rate 18.7% 13.8% 15.6% 15.3% 15.3%
Refused 1.8% 4.0% 1.5% 1.1% 2.3%
TOTAL 100.0% 100.0% 100.0% 100.0%
1027


Political party (I-PARTYID)

Republican Democrat Independent TOTAL
Very favorable 10.5% 7.0% 13.5% 10.6%
Mostly favorable 46.0% 42.3% 44.4% 44.1%
Mostly unfavorable 14.4% 13.8% 10.3% 12.5%
Very unfavorable 5.4% 5.9% 7.0% 6.2%
Never heard of 8.8% 11.2% 8.9% 9.6%
Can't rate 13.5% 17.9% 14.1% 15.3%
Refused 1.3% 1.9% 1.9% 1.7%
TOTAL 100.0% 100.0% 100.0%
943


Race (I-RACE)

White non-Hispanic Black non-Hispanic Hispanic or other TOTAL
Very favorable 10.6% 10.5% 8.2% 10.2%
Mostly favorable 45.2% 39.9% 37.1% 43.2%
Mostly unfavorable 11.3% 14.9% 12.5% 11.9%
Very unfavorable 5.4% 8.8% 6.6% 6.0%
Never heard of 9.7% 5.7% 20.2% 11.1%
Can't rate 15.3% 16.7% 14.3% 15.3%
Refused 2.6% 3.5% 1.1% 2.4%
TOTAL 100.0% 100.0% 100.0%
1024



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