December 2006 Values Update Survey

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


SWAIRLN

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

Is your overall opinion of Southwest Airlines very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never heard of
  8) Can't rate
  9) Refused

Category Percentage Cumulative Percentage
Very favorable 20.2% 20.2%
Mostly favorable 50.6% 70.8%
Mostly unfavorable 3.6% 74.4%
Very unfavorable 1.6% 76%
Never heard of 4.2% 80.2%
Can't rate 18.7% 98.9%
Refused 1.1% 100%
Total N = 975

Variable Comparisons

Age (I-AGE)

18-24 25-34 35-44 45-54 55-64 65+ TOTAL
Very favorable 21.3% 22.8% 21.3% 20.0% 23.7% 14.4% 20.5%
Mostly favorable 57.8% 49.8% 51.2% 55.5% 47.4% 43.9% 50.9%
Mostly unfavorable 4.1% 5.8% 2.8% 4.5% 1.5% 2.8% 3.6%
Very unfavorable 3.3% 1.9% 2.1% 0.3% 1.5% 0.9% 1.6%
Never heard of 1.2% 2.6% 3.6% 3.5% 4.7% 8.9% 4.1%
Can't rate 12.3% 16.1% 18.2% 16.0% 21.2% 27.0% 18.6%
Refused 0.0% 1.0% 0.7% 0.3% 0.0% 2.1% 0.7%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
954


Gender (I-GENDER)

Male Female TOTAL
Very favorable 21.1% 19.4% 20.2%
Mostly favorable 54.8% 47.0% 50.6%
Mostly unfavorable 2.1% 5.0% 3.6%
Very unfavorable 1.7% 1.5% 1.6%
Never heard of 3.8% 4.5% 4.2%
Can't rate 14.9% 22.0% 18.7%
Refused 1.7% 0.6% 1.1%
TOTAL 100.0% 100.0%
975


Education (I-EDUC)

Less than high school High school graduate Some college College graduate and above TOTAL
Very favorable 17.4% 23.1% 16.7% 20.7% 20.3%
Mostly favorable 37.0% 47.4% 52.9% 60.6% 50.8%
Mostly unfavorable 3.3% 2.8% 6.9% 2.4% 3.6%
Very unfavorable 3.7% 1.5% 2.3% 0.2% 1.6%
Never heard of 14.8% 3.2% 2.1% 1.9% 4.2%
Can't rate 23.7% 21.3% 18.1% 13.0% 18.7%
Refused 0.0% 0.7% 1.1% 1.3% 0.9%
TOTAL 100.0% 100.0% 100.0% 100.0%
967


Political party (I-PARTYID)

Republican Democrat Independent TOTAL
Very favorable 21.0% 21.4% 18.3% 20.0%
Mostly favorable 58.0% 47.8% 51.1% 51.7%
Mostly unfavorable 3.8% 2.2% 4.8% 3.7%
Very unfavorable 0.2% 1.6% 1.8% 1.3%
Never heard of 2.3% 5.4% 3.9% 4.0%
Can't rate 13.6% 20.8% 18.8% 18.1%
Refused 1.1% 0.8% 1.3% 1.1%
TOTAL 100.0% 100.0% 100.0%
927


Race (I-RACE)

White non-Hispanic Black non-Hispanic Hispanic or other TOTAL
Very favorable 18.5% 13.8% 31.8% 20.4%
Mostly favorable 54.4% 48.8% 36.4% 50.5%
Mostly unfavorable 3.5% 1.4% 5.7% 3.7%
Very unfavorable 1.1% 4.6% 2.0% 1.6%
Never heard of 4.0% 3.2% 6.0% 4.3%
Can't rate 17.4% 28.1% 18.2% 18.7%
Refused 1.1% 0.0% 0.0% 0.8%
TOTAL 100.0% 100.0% 100.0%
961



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