December 2006 Values Update Survey

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


PFIZER

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

Is your overall opinion of Pfizer very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never heard of
  8) Can't rate
  9) Refused

Category Percentage Cumulative Percentage
Very favorable 7.7% 7.7%
Mostly favorable 39.5% 47.2%
Mostly unfavorable 10.7% 57.9%
Very unfavorable 3.4% 61.3%
Never heard of 22.8% 84.1%
Can't rate 14.9% 99%
Refused 1.1% 100.1%
Total N = 975

Variable Comparisons

Age (I-AGE)

18-24 25-34 35-44 45-54 55-64 65+ TOTAL
Very favorable 10.7% 12.6% 8.3% 4.8% 5.5% 5.5% 7.7%
Mostly favorable 36.9% 38.7% 42.2% 40.0% 41.4% 37.0% 39.6%
Mostly unfavorable 10.2% 14.2% 7.3% 12.0% 14.3% 8.6% 10.9%
Very unfavorable 2.9% 4.8% 2.8% 2.9% 2.6% 3.4% 3.2%
Never heard of 29.5% 23.9% 23.5% 19.7% 19.0% 24.2% 23.1%
Can't rate 9.8% 5.8% 15.2% 19.5% 17.2% 18.7% 14.7%
Refused 0.0% 0.0% 0.7% 1.1% 0.0% 2.8% 0.8%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
954


Gender (I-GENDER)

Male Female TOTAL
Very favorable 8.1% 7.2% 7.6%
Mostly favorable 41.3% 38.0% 39.5%
Mostly unfavorable 14.1% 7.7% 10.7%
Very unfavorable 3.1% 3.6% 3.4%
Never heard of 20.0% 25.2% 22.8%
Can't rate 12.4% 17.1% 14.9%
Refused 1.0% 1.1% 1.1%
TOTAL 100.0% 100.0%
975


Education (I-EDUC)

Less than high school High school graduate Some college College graduate and above TOTAL
Very favorable 3.3% 10.0% 8.2% 6.3% 7.7%
Mostly favorable 27.4% 34.8% 39.8% 52.4% 39.7%
Mostly unfavorable 6.3% 9.8% 10.5% 14.6% 10.8%
Very unfavorable 1.1% 3.9% 3.2% 3.9% 3.3%
Never heard of 47.8% 26.4% 18.1% 9.3% 22.8%
Can't rate 13.0% 14.6% 18.8% 12.6% 14.7%
Refused 1.1% 0.6% 1.4% 0.9% 0.9%
TOTAL 100.0% 100.0% 100.0% 100.0%
967


Political party (I-PARTYID)

Republican Democrat Independent TOTAL
Very favorable 8.1% 9.3% 6.1% 7.6%
Mostly favorable 42.3% 34.0% 43.8% 40.2%
Mostly unfavorable 10.2% 11.5% 11.3% 11.1%
Very unfavorable 2.1% 4.2% 3.8% 3.5%
Never heard of 19.3% 24.6% 21.4% 22.0%
Can't rate 17.4% 15.8% 12.1% 14.6%
Refused 0.6% 0.6% 1.5% 1.0%
TOTAL 100.0% 100.0% 100.0%
927


Race (I-RACE)

White non-Hispanic Black non-Hispanic Hispanic or other TOTAL
Very favorable 7.1% 6.5% 10.5% 7.7%
Mostly favorable 43.9% 24.0% 32.4% 39.6%
Mostly unfavorable 12.2% 8.8% 6.8% 10.9%
Very unfavorable 2.8% 6.0% 2.6% 3.1%
Never heard of 17.3% 35.5% 38.4% 23.1%
Can't rate 15.8% 18.0% 9.4% 14.9%
Refused 0.9% 1.4% 0.0% 0.8%
TOTAL 100.0% 100.0% 100.0%
961



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