December 2006 Values Update Survey

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


TOYOTA

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

Is your overall opinion of Toyota very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never heard of
  8) Can't rate
  9) Refused

Category Percentage Cumulative Percentage
Very favorable 24.5% 24.5%
Mostly favorable 53.7% 78.2%
Mostly unfavorable 7.7% 85.9%
Very unfavorable 2.9% 88.8%
Never heard of 1% 89.8%
Can't rate 9.5% 99.3%
Refused .7% 100%
Total N = 975

Variable Comparisons

Age (I-AGE)

18-24 25-34 35-44 45-54 55-64 65+ TOTAL
Very favorable 18.0% 38.3% 24.1% 17.0% 26.0% 24.5% 24.5%
Mostly favorable 56.3% 48.6% 55.9% 59.9% 53.5% 47.1% 53.8%
Mostly unfavorable 11.0% 6.1% 7.3% 8.2% 7.7% 7.6% 7.9%
Very unfavorable 5.3% 2.3% 2.1% 1.6% 3.3% 4.0% 2.9%
Never heard of 0.0% 1.3% 0.5% 0.5% 1.5% 2.4% 1.0%
Can't rate 9.4% 3.2% 9.7% 12.5% 8.1% 13.1% 9.5%
Refused 0.0% 0.3% 0.5% 0.3% 0.0% 1.2% 0.4%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
954


Gender (I-GENDER)

Male Female TOTAL
Very favorable 24.8% 24.2% 24.4%
Mostly favorable 57.1% 50.8% 53.7%
Mostly unfavorable 7.9% 7.6% 7.7%
Very unfavorable 3.1% 2.6% 2.9%
Never heard of 0.4% 1.5% 1.0%
Can't rate 5.7% 12.9% 9.5%
Refused 1.0% 0.5% 0.7%
TOTAL 100.0% 100.0%
975


Education (I-EDUC)

Less than high school High school graduate Some college College graduate and above TOTAL
Very favorable 26.9% 25.8% 21.7% 23.5% 24.4%
Mostly favorable 43.5% 48.8% 56.6% 63.9% 53.9%
Mostly unfavorable 11.1% 10.2% 7.3% 3.3% 7.8%
Very unfavorable 5.9% 3.2% 2.7% 1.1% 2.9%
Never heard of 3.3% 0.8% 0.7% 0.4% 1.0%
Can't rate 9.2% 10.7% 10.7% 7.2% 9.6%
Refused 0.0% 0.5% 0.2% 0.6% 0.4%
TOTAL 100.0% 100.0% 100.0% 100.0%
967


Political party (I-PARTYID)

Republican Democrat Independent TOTAL
Very favorable 25.1% 28.5% 21.3% 24.6%
Mostly favorable 53.9% 46.7% 59.5% 53.9%
Mostly unfavorable 7.4% 9.4% 7.1% 8.0%
Very unfavorable 2.8% 3.4% 2.4% 2.8%
Never heard of 0.4% 0.8% 1.1% 0.8%
Can't rate 9.8% 10.9% 7.8% 9.3%
Refused 0.6% 0.3% 0.8% 0.6%
TOTAL 100.0% 100.0% 100.0%
927


Race (I-RACE)

White non-Hispanic Black non-Hispanic Hispanic or other TOTAL
Very favorable 22.9% 26.7% 30.1% 24.6%
Mostly favorable 55.1% 44.2% 54.8% 53.9%
Mostly unfavorable 8.8% 7.8% 3.7% 7.8%
Very unfavorable 2.5% 4.6% 2.3% 2.7%
Never heard of 0.8% 2.8% 0.9% 1.0%
Can't rate 9.3% 13.8% 8.2% 9.6%
Refused 0.6% 0.0% 0.0% 0.4%
TOTAL 100.0% 100.0% 100.0%
961



Bookmark and Share