December 2006 Values Update Survey

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


MICROSFT

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

Is your overall opinion of Microsoft very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never heard of
  8) Can't rate
  9) Refused

Category Percentage Cumulative Percentage
Very favorable 21.4% 21.4%
Mostly favorable 57.3% 78.7%
Mostly unfavorable 6.1% 84.8%
Very unfavorable 2% 86.8%
Never heard of 3.7% 90.5%
Can't rate 8.7% 99.2%
Refused .7% 99.9%
Total N = 975

Variable Comparisons

Age (I-AGE)

18-24 25-34 35-44 45-54 55-64 65+ TOTAL
Very favorable 30.6% 24.6% 27.2% 15.4% 15.3% 17.3% 21.6%
Mostly favorable 51.0% 56.6% 59.3% 64.5% 63.9% 48.3% 57.6%
Mostly unfavorable 6.1% 8.4% 6.4% 8.5% 2.9% 3.3% 6.1%
Very unfavorable 6.9% 0.6% 1.9% 1.1% 1.8% 1.2% 2.0%
Never heard of 1.6% 8.1% 1.2% 2.4% 4.4% 5.8% 3.8%
Can't rate 3.7% 1.6% 4.0% 8.2% 11.7% 21.6% 8.4%
Refused 0.0% 0.0% 0.0% 0.0% 0.0% 2.4% 0.4%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
954


Gender (I-GENDER)

Male Female TOTAL
Very favorable 21.1% 21.7% 21.4%
Mostly favorable 57.0% 57.6% 57.3%
Mostly unfavorable 7.3% 5.1% 6.1%
Very unfavorable 3.2% 0.9% 2.0%
Never heard of 3.1% 4.1% 3.7%
Can't rate 7.3% 10.0% 8.7%
Refused 0.9% 0.6% 0.7%
TOTAL 100.0% 100.0%
975


Education (I-EDUC)

Less than high school High school graduate Some college College graduate and above TOTAL
Very favorable 19.3% 23.7% 18.8% 21.8% 21.5%
Mostly favorable 39.3% 54.5% 65.0% 65.1% 57.6%
Mostly unfavorable 4.1% 7.4% 5.0% 6.1% 6.1%
Very unfavorable 2.6% 3.3% 0.5% 1.3% 2.0%
Never heard of 15.9% 2.2% 1.1% 1.3% 3.6%
Can't rate 18.9% 8.5% 8.0% 4.1% 8.6%
Refused 0.0% 0.3% 1.6% 0.4% 0.6%
TOTAL 100.0% 100.0% 100.0% 100.0%
967


Political party (I-PARTYID)

Republican Democrat Independent TOTAL
Very favorable 22.7% 25.8% 17.5% 21.6%
Mostly favorable 62.8% 50.6% 61.3% 58.1%
Mostly unfavorable 3.2% 7.8% 6.6% 6.2%
Very unfavorable 1.1% 3.0% 1.5% 1.9%
Never heard of 2.3% 2.1% 4.6% 3.2%
Can't rate 7.9% 10.7% 7.1% 8.5%
Refused 0.0% 0.0% 1.4% 0.6%
TOTAL 100.0% 100.0% 100.0%
927


Race (I-RACE)

White non-Hispanic Black non-Hispanic Hispanic or other TOTAL
Very favorable 18.3% 30.9% 28.1% 21.4%
Mostly favorable 61.8% 46.5% 47.7% 57.6%
Mostly unfavorable 6.8% 5.1% 3.4% 6.0%
Very unfavorable 2.1% 1.8% 2.0% 2.0%
Never heard of 1.7% 3.2% 11.9% 3.7%
Can't rate 8.8% 12.4% 6.8% 8.8%
Refused 0.6% 0.0% 0.0% 0.5%
TOTAL 100.0% 100.0% 100.0%
961



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