December 2006 Values Update Survey

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


COCACOLA

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

Is your overall opinion of Coca-Cola very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never heard of
  8) Can't rate
  9) Refused

Category Percentage Cumulative Percentage
Very favorable 25.1% 25.1%
Mostly favorable 55.6% 80.7%
Mostly unfavorable 8.7% 89.4%
Very unfavorable 3.8% 93.2%
Never heard of .5% 93.7%
Can't rate 5.6% 99.3%
Refused .8% 100.1%
Total N = 975

Variable Comparisons

Age (I-AGE)

18-24 25-34 35-44 45-54 55-64 65+ TOTAL
Very favorable 32.2% 33.2% 26.3% 24.2% 20.1% 18.7% 25.6%
Mostly favorable 52.2% 52.3% 58.8% 56.6% 60.8% 53.2% 55.9%
Mostly unfavorable 11.4% 7.7% 8.3% 9.8% 8.1% 7.3% 8.7%
Very unfavorable 1.2% 5.5% 4.0% 3.5% 2.6% 4.6% 3.7%
Never heard of 0.0% 0.6% 0.5% 0.0% 0.4% 0.9% 0.4%
Can't rate 2.9% 0.6% 1.7% 5.3% 8.1% 15.0% 5.5%
Refused 0.0% 0.0% 0.5% 0.5% 0.0% 0.3% 0.3%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
954


Gender (I-GENDER)

Male Female TOTAL
Very favorable 24.4% 25.8% 25.1%
Mostly favorable 59.2% 52.4% 55.6%
Mostly unfavorable 7.1% 10.1% 8.7%
Very unfavorable 2.3% 5.1% 3.8%
Never heard of 0.5% 0.4% 0.5%
Can't rate 5.4% 5.7% 5.6%
Refused 1.1% 0.6% 0.8%
TOTAL 100.0% 100.0%
975


Education (I-EDUC)

Less than high school High school graduate Some college College graduate and above TOTAL
Very favorable 32.6% 33.8% 22.0% 12.2% 25.1%
Mostly favorable 45.2% 50.7% 58.9% 65.4% 55.8%
Mostly unfavorable 5.2% 6.9% 9.2% 12.8% 8.8%
Very unfavorable 4.1% 3.6% 4.1% 3.7% 3.8%
Never heard of 1.5% 0.5% 0.0% 0.2% 0.5%
Can't rate 11.5% 4.3% 5.3% 4.8% 5.6%
Refused 0.0% 0.3% 0.5% 0.9% 0.5%
TOTAL 100.0% 100.0% 100.0% 100.0%
967


Political party (I-PARTYID)

Republican Democrat Independent TOTAL
Very favorable 27.0% 25.0% 22.7% 24.5%
Mostly favorable 59.9% 53.5% 56.6% 56.4%
Mostly unfavorable 4.5% 11.3% 8.6% 8.5%
Very unfavorable 2.8% 3.0% 5.6% 4.0%
Never heard of 1.1% 0.0% 0.5% 0.5%
Can't rate 4.9% 6.5% 5.2% 5.6%
Refused 0.0% 0.6% 0.8% 0.5%
TOTAL 100.0% 100.0% 100.0%
927


Race (I-RACE)

White non-Hispanic Black non-Hispanic Hispanic or other TOTAL
Very favorable 21.7% 38.9% 32.6% 25.5%
Mostly favorable 59.5% 45.8% 48.3% 56.0%
Mostly unfavorable 8.1% 9.7% 9.7% 8.5%
Very unfavorable 3.3% 2.3% 5.7% 3.6%
Never heard of 0.6% 0.0% 0.0% 0.5%
Can't rate 6.6% 2.3% 2.6% 5.4%
Refused 0.1% 0.9% 1.1% 0.4%
TOTAL 100.0% 100.0% 100.0%
961



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