December 2006 Values Update Survey

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


EXXONMOB

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

IS your overall opinion of Exxon/Mobil very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never heard of
  8) Can't rate
  9) Refused

Category Percentage Cumulative Percentage
Very favorable 9.7% 9.7%
Mostly favorable 33.6% 43.3%
Mostly unfavorable 25.4% 68.7%
Very unfavorable 12.9% 81.6%
Never heard of 6.5% 88.1%
Can't rate 10.8% 98.9%
Refused 1.1% 100%
Total N = 975

Variable Comparisons

Age (I-AGE)

18-24 25-34 35-44 45-54 55-64 65+ TOTAL
Very favorable 17.2% 12.9% 10.4% 6.4% 6.3% 7.3% 9.8%
Mostly favorable 41.4% 31.9% 37.7% 27.4% 35.7% 30.8% 33.8%
Mostly unfavorable 17.2% 28.4% 21.6% 27.7% 31.3% 25.9% 25.4%
Very unfavorable 10.2% 13.2% 12.3% 18.4% 13.6% 8.8% 13.0%
Never heard of 5.3% 5.2% 7.8% 4.8% 7.0% 8.2% 6.5%
Can't rate 8.6% 7.4% 10.2% 14.9% 6.3% 15.9% 10.9%
Refused 0.0% 1.0% 0.0% 0.5% 0.0% 3.0% 0.8%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
954


Gender (I-GENDER)

Male Female TOTAL
Very favorable 11.3% 8.4% 9.7%
Mostly favorable 33.4% 33.8% 33.6%
Mostly unfavorable 28.5% 22.7% 25.4%
Very unfavorable 13.5% 12.4% 12.9%
Never heard of 5.7% 7.1% 6.5%
Can't rate 6.2% 14.8% 10.8%
Refused 1.4% 0.8% 1.1%
TOTAL 100.0% 100.0%
975


Education (I-EDUC)

Less than high school High school graduate Some college College graduate and above TOTAL
Very favorable 13.7% 11.4% 10.0% 5.0% 9.7%
Mostly favorable 32.2% 33.3% 32.4% 36.6% 33.9%
Mostly unfavorable 12.2% 21.5% 30.1% 33.8% 25.5%
Very unfavorable 5.6% 14.3% 11.9% 15.7% 13.0%
Never heard of 24.1% 5.8% 3.0% 1.1% 6.4%
Can't rate 11.5% 13.1% 11.0% 7.0% 10.7%
Refused 0.7% 0.7% 1.6% 0.7% 0.9%
TOTAL 100.0% 100.0% 100.0% 100.0%
967


Political party (I-PARTYID)

Republican Democrat Independent TOTAL
Very favorable 11.5% 7.3% 8.8% 9.0%
Mostly favorable 43.7% 28.9% 32.2% 34.0%
Mostly unfavorable 18.5% 25.4% 30.2% 25.7%
Very unfavorable 7.4% 18.2% 12.9% 13.3%
Never heard of 4.2% 8.8% 5.7% 6.4%
Can't rate 14.6% 10.4% 8.5% 10.7%
Refused 0.0% 1.1% 1.6% 1.1%
TOTAL 100.0% 100.0% 100.0%
927


Race (I-RACE)

White non-Hispanic Black non-Hispanic Hispanic or other TOTAL
Very favorable 7.9% 12.9% 15.7% 9.9%
Mostly favorable 35.2% 33.6% 28.5% 33.8%
Mostly unfavorable 30.1% 11.5% 15.1% 25.3%
Very unfavorable 12.4% 12.4% 14.2% 12.7%
Never heard of 3.0% 11.5% 17.4% 6.5%
Can't rate 10.2% 18.0% 9.1% 10.9%
Refused 1.2% 0.0% 0.0% 0.9%
TOTAL 100.0% 100.0% 100.0%
961



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