December 2006 Values Update Survey

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


CITIBANK

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

Is your overall opinion of Citibank very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never heard of
  8) Can't rate
  9) Refused

Category Percentage Cumulative Percentage
Very favorable 9.9% 9.9%
Mostly favorable 45.4% 55.3%
Mostly unfavorable 12.7% 68%
Very unfavorable 3.2% 71.2%
Never heard of 5.6% 76.8%
Can't rate 21.8% 98.6%
Refused 1.4% 100%
Total N = 975

Variable Comparisons

Age (I-AGE)

18-24 25-34 35-44 45-54 55-64 65+ TOTAL
Very favorable 11.1% 19.0% 11.3% 7.7% 5.5% 5.8% 10.1%
Mostly favorable 54.5% 39.4% 51.5% 45.7% 42.9% 39.8% 45.7%
Mostly unfavorable 7.4% 14.5% 12.2% 16.2% 17.2% 8.0% 12.7%
Very unfavorable 5.7% 2.6% 2.4% 2.9% 4.4% 2.4% 3.2%
Never heard of 7.0% 5.8% 1.9% 4.3% 7.0% 10.1% 5.7%
Can't rate 13.1% 18.4% 20.2% 22.1% 22.0% 31.5% 21.5%
Refused 1.2% 0.3% 0.5% 1.1% 1.1% 2.4% 1.1%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
954


Gender (I-GENDER)

Male Female TOTAL
Very favorable 9.4% 10.2% 9.8%
Mostly favorable 48.1% 43.0% 45.4%
Mostly unfavorable 14.0% 11.6% 12.7%
Very unfavorable 3.5% 3.1% 3.3%
Never heard of 6.1% 5.2% 5.6%
Can't rate 17.2% 25.8% 21.7%
Refused 1.7% 1.1% 1.4%
TOTAL 100.0% 100.0%
975


Education (I-EDUC)

Less than high school High school graduate Some college College graduate and above TOTAL
Very favorable 10.0% 15.5% 7.5% 3.5% 9.7%
Mostly favorable 38.0% 42.6% 49.8% 50.6% 45.7%
Mostly unfavorable 7.0% 11.3% 11.0% 19.1% 12.8%
Very unfavorable 4.4% 2.6% 2.3% 4.1% 3.2%
Never heard of 15.9% 3.7% 5.7% 3.1% 5.7%
Can't rate 22.9% 23.2% 22.6% 18.5% 21.8%
Refused 1.8% 1.0% 1.1% 1.1% 1.2%
TOTAL 100.0% 100.0% 100.0% 100.0%
967


Political party (I-PARTYID)

Republican Democrat Independent TOTAL
Very favorable 9.8% 9.4% 10.4% 9.9%
Mostly favorable 48.2% 42.9% 47.4% 46.1%
Mostly unfavorable 11.7% 14.5% 13.1% 13.2%
Very unfavorable 4.0% 3.8% 2.0% 3.1%
Never heard of 3.4% 4.8% 6.5% 5.1%
Can't rate 21.2% 23.9% 19.0% 21.2%
Refused 1.7% 0.6% 1.6% 1.3%
TOTAL 100.0% 100.0% 100.0%
927


Race (I-RACE)

White non-Hispanic Black non-Hispanic Hispanic or other TOTAL
Very favorable 6.8% 18.9% 17.4% 10.0%
Mostly favorable 49.2% 30.0% 41.6% 45.7%
Mostly unfavorable 11.9% 15.7% 13.1% 12.5%
Very unfavorable 2.5% 6.5% 3.7% 3.2%
Never heard of 4.0% 7.4% 11.1% 5.7%
Can't rate 24.0% 21.7% 13.1% 21.8%
Refused 1.7% 0.0% 0.0% 1.2%
TOTAL 100.0% 100.0% 100.0%
961



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