December 2006 Values Update Survey

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


BENJERR

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

Is your overall opinion of Ben and Jerry's very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never heard of
  8) Can't rate
  9) Refused

Category Percentage Cumulative Percentage
Very favorable 18.5% 18.5%
Mostly favorable 40.5% 59%
Mostly unfavorable 5% 64%
Very unfavorable 2.3% 66.3%
Never heard of 16.8% 83.1%
Can't rate 15% 98.1%
Refused 1.9% 100%
Total N = 975

Variable Comparisons

Age (I-AGE)

18-24 25-34 35-44 45-54 55-64 65+ TOTAL
Very favorable 28.3% 21.9% 17.5% 20.1% 18.3% 7.6% 18.5%
Mostly favorable 46.7% 49.0% 42.6% 39.2% 37.4% 30.9% 40.8%
Mostly unfavorable 4.5% 4.8% 6.4% 6.6% 2.2% 4.9% 5.1%
Very unfavorable 4.5% 0.6% 2.8% 1.9% 2.6% 1.2% 2.2%
Never heard of 11.1% 16.1% 16.1% 14.3% 20.1% 21.7% 16.6%
Can't rate 4.5% 5.5% 12.3% 16.7% 18.7% 30.9% 15.1%
Refused 0.4% 1.9% 2.4% 1.3% 0.7% 2.8% 1.7%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
954


Gender (I-GENDER)

Male Female TOTAL
Very favorable 16.7% 20.1% 18.5%
Mostly favorable 39.2% 41.7% 40.5%
Mostly unfavorable 6.4% 3.9% 5.0%
Very unfavorable 3.0% 1.6% 2.3%
Never heard of 18.6% 15.2% 16.8%
Can't rate 13.3% 16.5% 15.0%
Refused 2.9% 1.0% 1.9%
TOTAL 100.0% 100.0%
975


Education (I-EDUC)

Less than high school High school graduate Some college College graduate and above TOTAL
Very favorable 11.1% 20.0% 17.8% 21.2% 18.6%
Mostly favorable 24.1% 34.4% 44.0% 55.3% 40.8%
Mostly unfavorable 5.9% 5.1% 4.6% 4.8% 5.0%
Very unfavorable 4.4% 1.8% 3.4% 0.9% 2.3%
Never heard of 37.4% 17.9% 14.1% 6.3% 16.6%
Can't rate 17.0% 18.3% 14.4% 10.4% 15.1%
Refused 0.0% 2.5% 1.8% 1.1% 1.6%
TOTAL 100.0% 100.0% 100.0% 100.0%
967


Political party (I-PARTYID)

Republican Democrat Independent TOTAL
Very favorable 14.7% 23.0% 17.9% 18.8%
Mostly favorable 42.6% 40.1% 41.4% 41.3%
Mostly unfavorable 7.5% 1.9% 6.4% 5.2%
Very unfavorable 4.7% 1.3% 1.5% 2.2%
Never heard of 10.2% 18.8% 18.0% 16.4%
Can't rate 18.3% 13.7% 12.8% 14.5%
Refused 1.9% 1.1% 1.9% 1.6%
TOTAL 100.0% 100.0% 100.0%
927


Race (I-RACE)

White non-Hispanic Black non-Hispanic Hispanic or other TOTAL
Very favorable 19.5% 16.6% 16.5% 18.7%
Mostly favorable 42.4% 35.5% 37.9% 40.8%
Mostly unfavorable 5.4% 4.1% 4.0% 5.0%
Very unfavorable 1.9% 3.2% 3.1% 2.3%
Never heard of 12.1% 22.1% 31.6% 16.7%
Can't rate 16.5% 17.5% 6.8% 14.9%
Refused 2.2% 0.9% 0.0% 1.6%
TOTAL 100.0% 100.0% 100.0%
961



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