December 2006 Values Update Survey

Data Archive > U.S. Surveys > General Population > National > Pew Research Center > Analysis


WALMART

(Percentages are weighted by WEIGHT; Total Ns reported are unweighted)

Is your overall opinion of Walmart very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
  1) Very favorable
  2) Mostly favorable
  3) Mostly unfavorable
  4) Very unfavorable
  5) Never heard of
  8) Can't rate
  9) Refused

Category Percentage Cumulative Percentage
Very favorable 25.7% 25.7%
Mostly favorable 42.1% 67.8%
Mostly unfavorable 19% 86.8%
Very unfavorable 8.9% 95.7%
Never heard of .4% 96.1%
Can't rate 3.3% 99.4%
Refused .7% 100.1%
Total N = 975

Variable Comparisons

Age (I-AGE)

18-24 25-34 35-44 45-54 55-64 65+ TOTAL
Very favorable 30.6% 34.2% 25.0% 21.8% 19.0% 26.5% 25.9%
Mostly favorable 38.4% 37.4% 46.2% 41.9% 46.7% 40.9% 42.2%
Mostly unfavorable 16.3% 17.4% 18.2% 26.3% 17.5% 16.5% 19.0%
Very unfavorable 9.8% 10.3% 8.3% 7.2% 9.1% 8.2% 8.7%
Never heard of 0.0% 0.0% 0.5% 0.0% 1.1% 0.6% 0.4%
Can't rate 4.9% 0.6% 1.9% 2.4% 5.5% 6.4% 3.4%
Refused 0.0% 0.0% 0.0% 0.5% 1.1% 0.9% 0.4%
TOTAL 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
954


Gender (I-GENDER)

Male Female TOTAL
Very favorable 24.1% 27.0% 25.7%
Mostly favorable 42.1% 42.0% 42.0%
Mostly unfavorable 17.8% 20.0% 19.0%
Very unfavorable 10.7% 7.4% 8.9%
Never heard of 0.5% 0.2% 0.4%
Can't rate 3.9% 2.9% 3.4%
Refused 0.9% 0.5% 0.7%
TOTAL 100.0% 100.0%
975


Education (I-EDUC)

Less than high school High school graduate Some college College graduate and above TOTAL
Very favorable 35.2% 33.1% 24.5% 12.0% 25.7%
Mostly favorable 45.2% 42.1% 39.6% 42.9% 42.2%
Mostly unfavorable 7.0% 15.0% 22.4% 27.4% 18.9%
Very unfavorable 5.6% 6.3% 7.8% 15.0% 8.9%
Never heard of 1.9% 0.3% 0.0% 0.0% 0.4%
Can't rate 4.1% 2.9% 5.0% 2.4% 3.4%
Refused 1.1% 0.3% 0.7% 0.4% 0.5%
TOTAL 100.0% 100.0% 100.0% 100.0%
967


Political party (I-PARTYID)

Republican Democrat Independent TOTAL
Very favorable 26.7% 28.2% 21.4% 25.0%
Mostly favorable 46.4% 35.7% 45.4% 42.4%
Mostly unfavorable 16.5% 23.1% 17.1% 19.0%
Very unfavorable 7.0% 10.4% 9.4% 9.1%
Never heard of 1.1% 0.0% 0.3% 0.4%
Can't rate 2.3% 2.6% 5.1% 3.6%
Refused 0.0% 0.0% 1.3% 0.5%
TOTAL 100.0% 100.0% 100.0%
927


Race (I-RACE)

White non-Hispanic Black non-Hispanic Hispanic or other TOTAL
Very favorable 20.3% 44.4% 36.9% 26.0%
Mostly favorable 43.0% 39.8% 40.6% 42.2%
Mostly unfavorable 21.4% 9.3% 14.2% 18.8%
Very unfavorable 10.3% 3.7% 6.5% 8.9%
Never heard of 0.3% 0.0% 0.9% 0.4%
Can't rate 4.1% 2.8% 0.9% 3.4%
Refused 0.6% 0.0% 0.0% 0.4%
TOTAL 100.0% 100.0% 100.0%
961



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