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News Interest Index, March 2004 - Analysis

BESTJOB1 (Weighted by WEIGHT)

[ASK ONLY IF FORM= 2] Regardless of who you support, which one of the presidential candidates — George W. Bush or John Kerry — do you think would do the best job of improving economic conditions?
 PercentCumulative Percent
1) George W. Bush36.0%36.0%
2) John Kerry51.4%87.3%
3) Neither3.1%90.4%
9) Don't know/Refused9.6%100.0%
Missing864
Total Unweighted N = 839





Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
George W. Bush72.7%12.4%31.9%1536.7%
John Kerry16.7%77.9%56.8%1752.8%
Neither2.0%3.2%2.6%62.6%
Don't know/Refused8.6%6.5%8.8%187.9%
Missing24428828892044
Total 100% 100% 100%  
Total Unweighted N = 783

Worship attendance (I-ATTEND)

 More than once a weekOnce a weekOnce or twice a monthA few times a yearSeldomNeverMissingTotal
George W. Bush51.3%37.7%41.1%33.4%26.5%24.9%236.1%
John Kerry39.5%48.9%48.1%54.8%55.1%65.7%451.5%
Neither3.1%2.7%0.9%1.2%8.6%3.3%03.1%
Don't know/Refused6.1%10.7%10.0%10.6%9.8%6.1%39.3%
Missing113225136170129848737
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 830

Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
George W. Bush34.2%36.7%36.1%36.2%33.5%38.3%236.0%
John Kerry54.6%49.1%55.2%54.4%48.1%45.5%551.4%
Neither3.6%3.8%1.4%1.6%7.5%2.6%03.1%
Don't know/Refused7.7%10.4%7.2%7.9%10.8%13.5%29.5%
Missing7613815318514016187311
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 830

Education (I-EDUC)

 Less than high schoolHigh school graduateSome collegeCollege+MissingTotal
George W. Bush28.4%33.9%42.6%36.9%036.0%
John Kerry52.0%52.6%49.2%50.9%151.3%
Neither9.8%2.0%1.5%2.8%03.2%
Don't know/Refused9.8%11.4%6.7%9.4%19.5%
Missing852672063048662
Total 100% 100% 100% 100%  
Total Unweighted N = 837

Household income (I-INCOME)

 Less than $20,000$20,000 to under $30,000$30,000 to under $50,000$50,000 to under $75,000$75,000 to under $100,000$100,000 or moreMissingTotal
George W. Bush31.2%26.2%40.5%46.7%38.8%37.1%3536.6%
John Kerry58.0%59.2%47.3%50.4%46.3%51.7%4452.5%
Neither0.9%5.2%3.1%0.0%5.2%2.8%62.6%
Don't know/Refused9.8%9.4%9.1%2.9%9.7%8.4%218.2%
Missing14210016713199116970109
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 733

Race (I-RACE)

 White, not HispanicBlack, not HispanicHispanic/OtherMissingTotal
George W. Bush42.0%16.5%22.0%136.1%
John Kerry44.6%73.6%67.2%451.3%
Neither3.2%3.8%2.0%03.1%
Don't know/Refused10.2%6.0%8.8%29.5%
Missing669821118712
Total 100% 100% 100%  
Total Unweighted N = 832

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