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News Interest Index, March 2004 - Analysis

BESTJOB5 (Weighted by WEIGHT)

[ASK ONLY IF FORM= 2] Regardless of who you support, which one of the presidential candidates — George W. Bush or John Kerry — do you think would do the best job of making wise decisions about U.S. trade policies?
 PercentCumulative Percent
1) George W. Bush38.0%38.0%
2) John Kerry46.4%84.4%
3) Neither2.9%87.3%
9) Don't know/Refused12.7%100.0%
Missing864
Total Unweighted N = 839





Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
George W. Bush75.6%15.1%32.5%1638.8%
John Kerry14.1%71.6%52.4%1248.2%
Neither1.8%2.5%2.8%72.4%
Don't know/Refused8.6%10.9%12.3%2110.7%
Missing24428828892044
Total 100% 100% 100%  
Total Unweighted N = 783

Worship attendance (I-ATTEND)

 More than once a weekOnce a weekOnce or twice a monthA few times a yearSeldomNeverMissingTotal
George W. Bush51.5%41.3%42.6%32.9%32.5%27.2%138.3%
John Kerry32.6%43.1%44.8%50.3%51.2%60.6%546.5%
Neither3.5%3.5%0.4%1.2%5.3%3.3%02.8%
Don't know/Refused12.3%12.1%12.2%15.6%11.0%8.9%312.4%
Missing113225136170129848737
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 830

Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
George W. Bush42.4%35.3%44.3%35.1%30.7%38.6%338.0%
John Kerry46.0%47.8%46.7%49.7%49.5%39.0%446.5%
Neither1.0%2.1%2.3%2.2%6.6%4.1%03.0%
Don't know/Refused10.6%14.9%6.7%13.0%13.2%18.4%212.6%
Missing7613815318514016187311
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 830

Education (I-EDUC)

 Less than high schoolHigh school graduateSome collegeCollege+MissingTotal
George W. Bush30.7%38.7%41.9%37.3%138.0%
John Kerry50.2%45.9%45.8%45.8%146.4%
Neither4.9%2.0%3.1%2.8%02.9%
Don't know/Refused14.2%13.4%9.3%14.1%012.7%
Missing852672063048662
Total 100% 100% 100% 100%  
Total Unweighted N = 837

Household income (I-INCOME)

 Less than $20,000$20,000 to under $30,000$30,000 to under $50,000$50,000 to under $75,000$75,000 to under $100,000$100,000 or moreMissingTotal
George W. Bush31.4%28.6%41.4%51.5%43.0%40.1%3738.8%
John Kerry50.9%52.8%44.3%41.1%41.5%49.2%4146.9%
Neither0.6%5.6%2.6%0.4%0.0%4.0%92.2%
Don't know/Refused17.0%13.0%11.7%7.1%15.6%6.8%1912.1%
Missing14210016713199116970109
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 733

Race (I-RACE)

 White, not HispanicBlack, not HispanicHispanic/OtherMissingTotal
George W. Bush44.0%19.3%24.4%038.3%
John Kerry39.6%67.4%62.8%546.2%
Neither3.3%3.9%0.0%02.9%
Don't know/Refused13.1%9.4%12.8%212.6%
Missing669821118712
Total 100% 100% 100%  
Total Unweighted N = 832

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