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News Interest Index, March 2004 - Analysis

BESTJOB7 (Weighted by WEIGHT)

[ASK ONLY IF FORM= 2] Regardless of who you support, which one of the presidential candidates — George W. Bush or John Kerry — do you think would do the best job of defending the country from future terrorist attacks?
 PercentCumulative Percent
1) George W. Bush58.9%58.9%
2) John Kerry29.3%88.2%
3) Neither3.9%92.1%
9) Don't know/Refused7.9%100.0%
Missing864
Total Unweighted N = 839





Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
George W. Bush91.4%36.6%56.9%2959.5%
John Kerry4.4%51.0%27.8%1329.5%
Neither1.1%5.4%4.8%33.9%
Don't know/Refused3.1%7.0%10.5%117.0%
Missing24428828892044
Total 100% 100% 100%  
Total Unweighted N = 783

Worship attendance (I-ATTEND)

 More than once a weekOnce a weekOnce or twice a monthA few times a yearSeldomNeverMissingTotal
George W. Bush71.5%61.0%52.8%59.7%57.1%50.0%259.3%
John Kerry21.1%27.0%39.4%27.9%26.1%39.4%329.4%
Neither2.6%3.5%3.0%1.8%8.2%5.6%03.9%
Don't know/Refused4.8%8.4%4.8%10.6%8.6%5.0%47.5%
Missing113225136170129848737
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 830

Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
George W. Bush55.6%60.2%70.1%57.6%54.0%52.1%459.1%
John Kerry30.6%31.5%22.0%34.2%27.2%31.1%329.3%
Neither6.6%0.3%3.5%3.2%8.5%3.7%03.9%
Don't know/Refused7.1%8.0%4.3%5.1%10.3%13.1%27.7%
Missing7613815318514016187311
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 830

Education (I-EDUC)

 Less than high schoolHigh school graduateSome collegeCollege+MissingTotal
George W. Bush52.2%63.0%58.2%57.5%158.9%
John Kerry29.0%24.2%33.1%33.0%129.3%
Neither5.8%4.2%3.8%2.5%03.9%
Don't know/Refused12.9%8.6%4.9%6.9%07.9%
Missing852672063048662
Total 100% 100% 100% 100%  
Total Unweighted N = 837

Household income (I-INCOME)

 Less than $20,000$20,000 to under $30,000$30,000 to under $50,000$50,000 to under $75,000$75,000 to under $100,000$100,000 or moreMissingTotal
George W. Bush48.9%56.9%63.7%70.2%60.4%58.4%6159.5%
John Kerry36.9%29.7%26.0%24.0%29.9%31.5%2729.7%
Neither2.5%6.0%2.9%4.1%0.7%5.6%53.6%
Don't know/Refused11.7%7.3%7.4%1.7%9.0%4.5%137.2%
Missing14210016713199116970109
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 733

Race (I-RACE)

 White, not HispanicBlack, not HispanicHispanic/OtherMissingTotal
George W. Bush63.8%46.7%46.0%159.2%
John Kerry25.0%46.7%35.6%429.1%
Neither3.5%2.2%7.6%04.0%
Don't know/Refused7.7%4.4%10.8%27.8%
Missing669821118712
Total 100% 100% 100%  
Total Unweighted N = 832

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