News Interest Index, March 2004 - Analysis
BSHKER3 (Weighted by WEIGHT)
[ASK ONLY IF FORM= 1] As I read a list of phrases, tell me if you think each phrase better describes John Kerry or George W. Bush: Honest and truthful
Percent | Cumulative Percent | |||
---|---|---|---|---|
1) Kerry | 36.8% | 36.8% | ||
2) Bush | 34.9% | 71.7% | ||
3) Neither | 16.2% | 87.9% | ||
4) Both equally | 4.6% | 92.5% | ||
9) Don't know/Refused | 7.5% | 100.0% | ||
Missing | 839 | |||
Total Unweighted N = 864 |
Political party (I-PARTYID)
Republican | Democrat | Independent | Missing | Total | |
---|---|---|---|---|---|
Kerry | 7.1% | 63.8% | 35.8% | 8 | 37.9% |
Bush | 74.0% | 10.0% | 30.3% | 14 | 35.2% |
Neither | 12.5% | 13.2% | 21.0% | 10 | 15.7% |
Both equally | 3.0% | 5.3% | 4.6% | 3 | 4.4% |
Don't know/Refused | 3.4% | 7.7% | 8.4% | 9 | 6.7% |
Missing | 240 | 289 | 254 | 883 | 56 |
Total | 100% | 100% | 100% |
Worship attendance (I-ATTEND)
More than once a week | Once a week | Once or twice a month | A few times a year | Seldom | Never | Missing | Total | |
---|---|---|---|---|---|---|---|---|
Kerry | 26.4% | 29.3% | 41.7% | 35.5% | 44.1% | 47.8% | 3 | 36.6% |
Bush | 48.7% | 42.3% | 29.9% | 32.5% | 28.4% | 25.3% | 2 | 34.9% |
Neither | 14.0% | 13.8% | 15.9% | 21.3% | 19.2% | 11.8% | 0 | 16.3% |
Both equally | 2.6% | 5.8% | 8.7% | 4.4% | 1.1% | 4.5% | 0 | 4.7% |
Don't know/Refused | 8.3% | 9.0% | 3.8% | 6.2% | 7.3% | 10.7% | 2 | 7.4% |
Missing | 126 | 212 | 113 | 165 | 122 | 92 | 846 | 9 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Age (I-AGE)
18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Missing | Total | |
---|---|---|---|---|---|---|---|---|
Kerry | 41.9% | 35.5% | 36.8% | 31.6% | 37.1% | 41.2% | 2 | 36.9% |
Bush | 24.7% | 30.7% | 35.6% | 40.6% | 41.8% | 34.5% | 4 | 35.0% |
Neither | 18.2% | 22.0% | 13.9% | 21.1% | 8.0% | 10.1% | 4 | 15.9% |
Both equally | 6.1% | 4.4% | 3.9% | 4.5% | 5.2% | 4.9% | 0 | 4.7% |
Don't know/Refused | 9.1% | 7.4% | 9.8% | 2.2% | 8.0% | 9.4% | 1 | 7.5% |
Missing | 78 | 134 | 151 | 169 | 128 | 170 | 850 | 9 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Education (I-EDUC)
Less than high school | High school graduate | Some college | College+ | Missing | Total | |
---|---|---|---|---|---|---|
Kerry | 38.4% | 33.6% | 33.7% | 43.0% | 0 | 36.8% |
Bush | 32.2% | 37.4% | 37.6% | 30.5% | 1 | 34.9% |
Neither | 13.5% | 16.8% | 18.5% | 15.1% | 0 | 16.3% |
Both equally | 6.5% | 4.3% | 4.2% | 4.4% | 0 | 4.6% |
Don't know/Refused | 9.4% | 7.9% | 6.0% | 7.0% | 1 | 7.4% |
Missing | 70 | 275 | 205 | 287 | 841 | 2 |
Total | 100% | 100% | 100% | 100% |
Household income (I-INCOME)
Less than $20,000 | $20,000 to under $30,000 | $30,000 to under $50,000 | $50,000 to under $75,000 | $75,000 to under $100,000 | $100,000 or more | Missing | Total | |
---|---|---|---|---|---|---|---|---|
Kerry | 43.7% | 34.8% | 35.0% | 34.7% | 35.2% | 35.1% | 42 | 36.8% |
Bush | 24.8% | 35.8% | 40.8% | 36.7% | 34.5% | 38.2% | 37 | 34.9% |
Neither | 13.5% | 14.7% | 18.4% | 18.3% | 20.0% | 15.7% | 13 | 16.6% |
Both equally | 7.1% | 6.9% | 1.8% | 3.2% | 4.8% | 4.7% | 6 | 4.6% |
Don't know/Refused | 10.9% | 7.8% | 4.0% | 7.2% | 5.5% | 6.3% | 11 | 7.0% |
Missing | 138 | 116 | 170 | 126 | 77 | 106 | 948 | 106 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Race (I-RACE)
White, not Hispanic | Black, not Hispanic | Hispanic/Other | Missing | Total | |
---|---|---|---|---|---|
Kerry | 32.5% | 59.3% | 40.7% | 1 | 36.8% |
Bush | 39.4% | 9.0% | 32.6% | 0 | 35.0% |
Neither | 17.7% | 15.8% | 9.9% | 0 | 16.2% |
Both equally | 4.6% | 2.3% | 6.2% | 0 | 4.6% |
Don't know/Refused | 5.8% | 13.6% | 10.6% | 1 | 7.4% |
Missing | 642 | 96 | 94 | 841 | 7 |
Total | 100% | 100% | 100% |