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News Interest Index, March 2004 - Analysis

BUSHCOM1 (Weighted by WEIGHT)

So far, have you seen any of Bush's campaign commercials on TV, or not?
 PercentCumulative Percent
1) Yes61.0%61.0%
2) No38.5%99.5%
9) Don't know/Refused0.5%100.0%





Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
Yes62.4%63.4%58.8%5761.5%
No37.4%36.0%40.6%4338.0%
Don't know/Refused0.2%0.6%0.6%00.5%
Missing0001000
Total 100% 100% 100%  
Total Unweighted N = 1603

Worship attendance (I-ATTEND)

 More than once a weekOnce a weekOnce or twice a monthA few times a yearSeldomNeverMissingTotal
Yes60.8%64.5%61.7%61.7%60.6%53.3%961.2%
No38.5%35.0%37.7%38.3%39.2%45.6%738.4%
Don't know/Refused0.7%0.5%0.6%0.0%0.2%1.1%00.5%
Missing000000160
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 1687

Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
Yes46.1%55.1%61.6%60.5%66.8%73.4%1460.9%
No53.9%44.4%37.7%38.9%32.5%26.6%638.6%
Don't know/Refused0.0%0.5%0.7%0.6%0.7%0.0%00.5%
Missing000000200
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 1683

Education (I-EDUC)

 Less than high schoolHigh school graduateSome collegeCollege+MissingTotal
Yes52.9%64.3%60.8%61.2%361.0%
No47.1%35.1%38.4%38.5%138.5%
Don't know/Refused0.0%0.6%0.8%0.2%00.5%
Missing000040
Total 100% 100% 100% 100%  
Total Unweighted N = 1699

Household income (I-INCOME)

 Less than $20,000$20,000 to under $30,000$30,000 to under $50,000$50,000 to under $75,000$75,000 to under $100,000$100,000 or moreMissingTotal
Yes57.0%59.9%61.2%64.1%60.5%60.0%14360.4%
No43.0%38.7%38.6%35.1%38.9%40.0%7139.2%
Don't know/Refused0.0%1.4%0.3%0.8%0.7%0.0%10.5%
Missing0000002150
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 1488

Race (I-RACE)

 White, not HispanicBlack, not HispanicHispanic/OtherMissingTotal
Yes64.1%54.7%52.2%361.2%
No35.7%44.7%45.9%638.3%
Don't know/Refused0.1%0.6%1.9%00.5%
Missing00090
Total 100% 100% 100%  
Total Unweighted N = 1694

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