News Interest Index, March 2004 - Analysis
BUSHCOM1 (Weighted by WEIGHT)
So far, have you seen any of Bush's campaign commercials on TV, or not?
Percent | Cumulative Percent | |
---|---|---|
1) Yes | 61.0% | 61.0% |
2) No | 38.5% | 99.5% |
9) Don't know/Refused | 0.5% | 100.0% |
Political party (I-PARTYID)
Republican | Democrat | Independent | Missing | Total | |
---|---|---|---|---|---|
Yes | 62.4% | 63.4% | 58.8% | 57 | 61.5% |
No | 37.4% | 36.0% | 40.6% | 43 | 38.0% |
Don't know/Refused | 0.2% | 0.6% | 0.6% | 0 | 0.5% |
Missing | 0 | 0 | 0 | 100 | 0 |
Total | 100% | 100% | 100% |
Worship attendance (I-ATTEND)
More than once a week | Once a week | Once or twice a month | A few times a year | Seldom | Never | Missing | Total | |
---|---|---|---|---|---|---|---|---|
Yes | 60.8% | 64.5% | 61.7% | 61.7% | 60.6% | 53.3% | 9 | 61.2% |
No | 38.5% | 35.0% | 37.7% | 38.3% | 39.2% | 45.6% | 7 | 38.4% |
Don't know/Refused | 0.7% | 0.5% | 0.6% | 0.0% | 0.2% | 1.1% | 0 | 0.5% |
Missing | 0 | 0 | 0 | 0 | 0 | 0 | 16 | 0 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Age (I-AGE)
18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Missing | Total | |
---|---|---|---|---|---|---|---|---|
Yes | 46.1% | 55.1% | 61.6% | 60.5% | 66.8% | 73.4% | 14 | 60.9% |
No | 53.9% | 44.4% | 37.7% | 38.9% | 32.5% | 26.6% | 6 | 38.6% |
Don't know/Refused | 0.0% | 0.5% | 0.7% | 0.6% | 0.7% | 0.0% | 0 | 0.5% |
Missing | 0 | 0 | 0 | 0 | 0 | 0 | 20 | 0 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Education (I-EDUC)
Less than high school | High school graduate | Some college | College+ | Missing | Total | |
---|---|---|---|---|---|---|
Yes | 52.9% | 64.3% | 60.8% | 61.2% | 3 | 61.0% |
No | 47.1% | 35.1% | 38.4% | 38.5% | 1 | 38.5% |
Don't know/Refused | 0.0% | 0.6% | 0.8% | 0.2% | 0 | 0.5% |
Missing | 0 | 0 | 0 | 0 | 4 | 0 |
Total | 100% | 100% | 100% | 100% |
Household income (I-INCOME)
Less than $20,000 | $20,000 to under $30,000 | $30,000 to under $50,000 | $50,000 to under $75,000 | $75,000 to under $100,000 | $100,000 or more | Missing | Total | |
---|---|---|---|---|---|---|---|---|
Yes | 57.0% | 59.9% | 61.2% | 64.1% | 60.5% | 60.0% | 143 | 60.4% |
No | 43.0% | 38.7% | 38.6% | 35.1% | 38.9% | 40.0% | 71 | 39.2% |
Don't know/Refused | 0.0% | 1.4% | 0.3% | 0.8% | 0.7% | 0.0% | 1 | 0.5% |
Missing | 0 | 0 | 0 | 0 | 0 | 0 | 215 | 0 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Race (I-RACE)
White, not Hispanic | Black, not Hispanic | Hispanic/Other | Missing | Total | |
---|---|---|---|---|---|
Yes | 64.1% | 54.7% | 52.2% | 3 | 61.2% |
No | 35.7% | 44.7% | 45.9% | 6 | 38.3% |
Don't know/Refused | 0.1% | 0.6% | 1.9% | 0 | 0.5% |
Missing | 0 | 0 | 0 | 9 | 0 |
Total | 100% | 100% | 100% |