News Interest Index, March 2004 - Analysis
BUSHCOM2 (Weighted by WEIGHT)
[IF BUSHCOM1= 1 'YES'] Have you seen Bush's commercials a lot, some or only once or twice?
Percent | Cumulative Percent | |||
---|---|---|---|---|
1) A lot | 20.4% | 20.4% | ||
2) Some | 30.6% | 51.0% | ||
3) Only once or twice | 48.2% | 99.2% | ||
9) Don't know/Refused | 0.8% | 100.0% | ||
Missing | 639 | |||
Total Unweighted N = 1064 |
Political party (I-PARTYID)
Republican | Democrat | Independent | Missing | Total | |
---|---|---|---|---|---|
A lot | 22.6% | 23.0% | 17.0% | 9 | 20.9% |
Some | 33.5% | 29.4% | 30.9% | 13 | 31.1% |
Only once or twice | 43.4% | 47.6% | 50.5% | 33 | 47.3% |
Don't know/Refused | 0.5% | 0.0% | 1.6% | 2 | 0.7% |
Missing | 177 | 205 | 214 | 696 | 43 |
Total | 100% | 100% | 100% |
Worship attendance (I-ATTEND)
More than once a week | Once a week | Once or twice a month | A few times a year | Seldom | Never | Missing | Total | |
---|---|---|---|---|---|---|---|---|
A lot | 20.7% | 21.8% | 19.7% | 22.0% | 19.9% | 13.5% | 3 | 20.3% |
Some | 39.1% | 31.3% | 30.5% | 26.8% | 24.4% | 37.0% | 1 | 30.7% |
Only once or twice | 40.2% | 45.9% | 49.2% | 50.7% | 54.1% | 49.5% | 4 | 48.3% |
Don't know/Refused | 0.0% | 1.0% | 0.7% | 0.5% | 1.6% | 0.0% | 1 | 0.7% |
Missing | 89 | 153 | 91 | 123 | 95 | 81 | 648 | 7 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Age (I-AGE)
18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Missing | Total | |
---|---|---|---|---|---|---|---|---|
A lot | 13.3% | 12.4% | 17.1% | 23.4% | 22.2% | 30.2% | 1 | 20.5% |
Some | 22.7% | 35.0% | 31.7% | 31.0% | 33.5% | 28.9% | 2 | 31.0% |
Only once or twice | 64.1% | 52.6% | 51.2% | 44.6% | 43.3% | 39.1% | 10 | 47.8% |
Don't know/Refused | 0.0% | 0.0% | 0.0% | 1.0% | 1.1% | 1.8% | 1 | 0.7% |
Missing | 82 | 120 | 117 | 139 | 89 | 86 | 653 | 6 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Education (I-EDUC)
Less than high school | High school graduate | Some college | College+ | Missing | Total | |
---|---|---|---|---|---|---|
A lot | 21.8% | 22.2% | 19.7% | 18.1% | 0 | 20.5% |
Some | 17.3% | 30.0% | 33.5% | 35.3% | 0 | 30.7% |
Only once or twice | 60.9% | 47.0% | 45.4% | 46.1% | 2 | 48.1% |
Don't know/Refused | 0.0% | 0.8% | 1.3% | 0.4% | 1 | 0.7% |
Missing | 73 | 190 | 152 | 223 | 642 | 1 |
Total | 100% | 100% | 100% | 100% |
Household income (I-INCOME)
Less than $20,000 | $20,000 to under $30,000 | $30,000 to under $50,000 | $50,000 to under $75,000 | $75,000 to under $100,000 | $100,000 or more | Missing | Total | |
---|---|---|---|---|---|---|---|---|
A lot | 19.0% | 21.8% | 22.0% | 14.5% | 19.8% | 20.7% | 37 | 19.6% |
Some | 27.9% | 33.7% | 28.6% | 38.8% | 33.5% | 29.3% | 37 | 31.7% |
Only once or twice | 53.1% | 44.1% | 49.4% | 46.7% | 46.7% | 48.6% | 62 | 48.5% |
Don't know/Refused | 0.0% | 0.4% | 0.0% | 0.0% | 0.0% | 1.4% | 7 | 0.2% |
Missing | 117 | 81 | 124 | 89 | 68 | 88 | 782 | 72 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Race (I-RACE)
White, not Hispanic | Black, not Hispanic | Hispanic/Other | Missing | Total | |
---|---|---|---|---|---|
A lot | 21.7% | 18.4% | 15.0% | 0 | 20.5% |
Some | 33.2% | 21.9% | 23.1% | 0 | 30.7% |
Only once or twice | 44.1% | 59.7% | 61.9% | 3 | 48.1% |
Don't know/Refused | 1.0% | 0.0% | 0.0% | 0 | 0.7% |
Missing | 460 | 76 | 97 | 642 | 6 |
Total | 100% | 100% | 100% |