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News Interest Index, March 2004 - Analysis

BUSHCOM2 (Weighted by WEIGHT)

[IF BUSHCOM1= 1 'YES'] Have you seen Bush's commercials a lot, some or only once or twice?
 PercentCumulative Percent
1) A lot20.4%20.4%
2) Some30.6%51.0%
3) Only once or twice48.2%99.2%
9) Don't know/Refused0.8%100.0%
Missing639
Total Unweighted N = 1064





Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
A lot22.6%23.0%17.0%920.9%
Some33.5%29.4%30.9%1331.1%
Only once or twice43.4%47.6%50.5%3347.3%
Don't know/Refused0.5%0.0%1.6%20.7%
Missing17720521469643
Total 100% 100% 100%  
Total Unweighted N = 1007

Worship attendance (I-ATTEND)

 More than once a weekOnce a weekOnce or twice a monthA few times a yearSeldomNeverMissingTotal
A lot20.7%21.8%19.7%22.0%19.9%13.5%320.3%
Some39.1%31.3%30.5%26.8%24.4%37.0%130.7%
Only once or twice40.2%45.9%49.2%50.7%54.1%49.5%448.3%
Don't know/Refused0.0%1.0%0.7%0.5%1.6%0.0%10.7%
Missing891539112395816487
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 1055

Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
A lot13.3%12.4%17.1%23.4%22.2%30.2%120.5%
Some22.7%35.0%31.7%31.0%33.5%28.9%231.0%
Only once or twice64.1%52.6%51.2%44.6%43.3%39.1%1047.8%
Don't know/Refused0.0%0.0%0.0%1.0%1.1%1.8%10.7%
Missing8212011713989866536
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 1050

Education (I-EDUC)

 Less than high schoolHigh school graduateSome collegeCollege+MissingTotal
A lot21.8%22.2%19.7%18.1%020.5%
Some17.3%30.0%33.5%35.3%030.7%
Only once or twice60.9%47.0%45.4%46.1%248.1%
Don't know/Refused0.0%0.8%1.3%0.4%10.7%
Missing731901522236421
Total 100% 100% 100% 100%  
Total Unweighted N = 1061

Household income (I-INCOME)

 Less than $20,000$20,000 to under $30,000$30,000 to under $50,000$50,000 to under $75,000$75,000 to under $100,000$100,000 or moreMissingTotal
A lot19.0%21.8%22.0%14.5%19.8%20.7%3719.6%
Some27.9%33.7%28.6%38.8%33.5%29.3%3731.7%
Only once or twice53.1%44.1%49.4%46.7%46.7%48.6%6248.5%
Don't know/Refused0.0%0.4%0.0%0.0%0.0%1.4%70.2%
Missing1178112489688878272
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 921

Race (I-RACE)

 White, not HispanicBlack, not HispanicHispanic/OtherMissingTotal
A lot21.7%18.4%15.0%020.5%
Some33.2%21.9%23.1%030.7%
Only once or twice44.1%59.7%61.9%348.1%
Don't know/Refused1.0%0.0%0.0%00.7%
Missing46076976426
Total 100% 100% 100%  
Total Unweighted N = 1061

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