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News Interest Index, March 2004 - Analysis

CHAKERRY (Weighted by WEIGHT)

[ASK IF VOTENOW2=1 OR VOTENOW3=1 OR LEANNOW2=1, 3, 9 OR LEANNOW3=1, 3, 9] Do you think there is a chance that you might vote for John Kerry in November, or have you definitely decided not to vote for him?
 PercentCumulative Percent
1) Chance might vote for him27.2%27.2%
2) Decided not to vote for him64.6%91.8%
9) Don't know/Refused8.2%100.0%
Missing866
Total Unweighted N = 837





Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
Chance might vote for him19.1%39.8%38.2%928.1%
Decided not to vote for him77.8%45.0%54.6%3166.0%
Don't know/Refused3.1%15.2%7.2%215.9%
Missing5149228492739
Total 100% 100% 100%  
Total Unweighted N = 776

Worship attendance (I-ATTEND)

 More than once a weekOnce a weekOnce or twice a monthA few times a yearSeldomNeverMissingTotal
Chance might vote for him18.9%23.3%38.3%32.1%24.1%31.1%227.1%
Decided not to vote for him73.5%70.4%57.3%57.1%67.1%57.6%265.0%
Don't know/Refused7.6%6.4%4.4%10.9%8.8%11.4%38.0%
Missing841961411821401148739
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 830

Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
Chance might vote for him47.3%41.8%23.1%26.0%17.0%17.9%027.5%
Decided not to vote for him41.2%53.8%71.9%64.5%73.4%73.7%664.7%
Don't know/Refused11.5%4.4%5.0%9.5%9.6%8.4%57.8%
Missing871541511751221688779
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 826

Education (I-EDUC)

 Less than high schoolHigh school graduateSome collegeCollege+MissingTotal
Chance might vote for him25.1%28.4%28.1%25.8%027.3%
Decided not to vote for him61.5%62.6%65.3%69.4%064.8%
Don't know/Refused13.4%9.1%6.6%4.8%37.9%
Missing942621963138691
Total 100% 100% 100% 100%  
Total Unweighted N = 834

Household income (I-INCOME)

 Less than $20,000$20,000 to under $30,000$30,000 to under $50,000$50,000 to under $75,000$75,000 to under $100,000$100,000 or moreMissingTotal
Chance might vote for him32.1%27.3%32.5%24.9%23.8%22.2%2528.1%
Decided not to vote for him53.1%71.0%61.6%68.4%70.9%72.2%7264.8%
Don't know/Refused14.9%1.6%5.9%6.7%5.3%5.7%167.1%
Missing16212315412786112979102
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 724

Race (I-RACE)

 White, not HispanicBlack, not HispanicHispanic/OtherMissingTotal
Chance might vote for him24.5%43.8%43.1%127.2%
Decided not to vote for him68.0%45.8%46.6%064.9%
Don't know/Refused7.5%10.4%10.3%37.9%
Missing5751521348705
Total 100% 100% 100%  
Total Unweighted N = 833

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