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News Interest Index, March 2004 - Analysis

DSCELEC6 (Weighted by WEIGHT)

As I read a few pairs of opposite phrases, please tell me which one phrase you feel best describes the presidential election so far: Hard to follow or easy to follow
 PercentCumulative Percent
1) Hard to follow28.2%28.2%
2) Easy to follow68.3%96.5%
3) Neither applies1.4%97.9%
9) Don't know/Refused2.1%100.0%





Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
Hard to follow27.6%26.4%29.4%3527.8%
Easy to follow69.8%71.1%67.6%4969.6%
Neither applies1.0%1.2%1.6%21.3%
Don't know/Refused1.6%1.2%1.4%141.4%
Missing0001000
Total 100% 100% 100%  
Total Unweighted N = 1603

Worship attendance (I-ATTEND)

 More than once a weekOnce a weekOnce or twice a monthA few times a yearSeldomNeverMissingTotal
Hard to follow32.5%27.8%28.7%28.2%25.1%27.0%628.1%
Easy to follow62.2%69.9%68.7%68.4%70.2%70.5%868.5%
Neither applies2.1%1.5%1.4%1.2%1.2%0.8%01.4%
Don't know/Refused3.1%0.9%1.2%2.2%3.6%1.7%22.0%
Missing000000160
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 1687

Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
Hard to follow34.4%29.1%27.9%22.3%26.8%31.7%428.3%
Easy to follow63.8%67.7%67.9%73.3%71.1%65.3%1268.4%
Neither applies1.3%1.2%1.2%2.7%0.5%1.3%01.4%
Don't know/Refused0.5%2.1%3.1%1.7%1.6%1.7%41.9%
Missing000000200
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 1683

Education (I-EDUC)

 Less than high schoolHigh school graduateSome collegeCollege+MissingTotal
Hard to follow38.2%32.5%23.9%20.6%228.1%
Easy to follow58.2%62.9%74.0%76.5%068.4%
Neither applies2.1%2.0%1.0%0.6%01.4%
Don't know/Refused1.5%2.7%1.0%2.3%22.0%
Missing000040
Total 100% 100% 100% 100%  
Total Unweighted N = 1699

Household income (I-INCOME)

 Less than $20,000$20,000 to under $30,000$30,000 to under $50,000$50,000 to under $75,000$75,000 to under $100,000$100,000 or moreMissingTotal
Hard to follow38.3%30.6%31.5%24.3%15.6%18.7%5528.3%
Easy to follow57.7%65.3%65.4%72.9%82.4%78.9%14968.5%
Neither applies2.1%1.4%1.5%1.2%1.0%0.8%21.4%
Don't know/Refused1.9%2.8%1.6%1.6%1.0%1.6%91.8%
Missing0000002150
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 1488

Race (I-RACE)

 White, not HispanicBlack, not HispanicHispanic/OtherMissingTotal
Hard to follow25.9%33.0%35.9%228.3%
Easy to follow70.6%65.6%60.0%468.3%
Neither applies1.4%0.8%1.9%01.4%
Don't know/Refused2.2%0.6%2.1%32.0%
Missing00090
Total 100% 100% 100%  
Total Unweighted N = 1694

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