News Interest Index, March 2004 - Analysis
KPOLVIEW (Weighted by WEIGHT)
If '6' represents someone who is very liberal in politics and '1' represents someone who is very conservative, where on this scale of 6 to 1 would you rate John Kerry?
Percent | Cumulative Percent | |
---|---|---|
1) Very conservative | 4.0% | 4.0% |
2) 2 | 4.4% | 8.4% |
3) 3 | 16.0% | 24.4% |
4) 4 | 28.1% | 52.5% |
5) 5 | 18.1% | 70.6% |
6) Very liberal | 17.5% | 88.1% |
8) Never heard of/Can't rate | 3.6% | 91.7% |
9) Don't know/Refused | 8.3% | 100.0% |
Political party (I-PARTYID)
Republican | Democrat | Independent | Missing | Total | |
---|---|---|---|---|---|
Very conservative | 2.8% | 4.6% | 4.6% | 4 | 4.0% |
2 | 4.0% | 5.4% | 4.2% | 2 | 4.6% |
3 | 10.5% | 17.4% | 19.4% | 17 | 16.1% |
4 | 16.4% | 36.1% | 30.9% | 20 | 28.6% |
5 | 23.9% | 16.3% | 16.0% | 11 | 18.4% |
Very liberal | 31.8% | 11.4% | 14.0% | 7 | 18.2% |
Never heard of/Can't rate | 2.8% | 3.2% | 3.4% | 10 | 3.1% |
Don't know/Refused | 7.7% | 5.6% | 7.7% | 29 | 6.9% |
Missing | 0 | 0 | 0 | 100 | 0 |
Total | 100% | 100% | 100% |
Worship attendance (I-ATTEND)
More than once a week | Once a week | Once or twice a month | A few times a year | Seldom | Never | Missing | Total | |
---|---|---|---|---|---|---|---|---|
Very conservative | 4.5% | 3.6% | 3.2% | 4.9% | 4.0% | 4.4% | 0 | 4.1% |
2 | 3.6% | 3.7% | 6.1% | 4.6% | 4.7% | 3.9% | 0 | 4.4% |
3 | 10.4% | 16.7% | 15.2% | 20.1% | 15.8% | 15.6% | 1 | 16.1% |
4 | 22.7% | 21.8% | 31.1% | 29.2% | 35.4% | 31.4% | 4 | 28.0% |
5 | 19.7% | 21.2% | 21.4% | 16.1% | 13.4% | 15.8% | 2 | 18.2% |
Very liberal | 26.1% | 21.7% | 12.5% | 13.6% | 15.8% | 13.6% | 5 | 17.4% |
Never heard of/Can't rate | 2.8% | 3.7% | 2.4% | 3.5% | 2.4% | 8.3% | 0 | 3.7% |
Don't know/Refused | 10.2% | 7.5% | 8.1% | 8.1% | 8.5% | 6.9% | 4 | 8.2% |
Missing | 0 | 0 | 0 | 0 | 0 | 0 | 16 | 0 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Age (I-AGE)
18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Missing | Total | |
---|---|---|---|---|---|---|---|---|
Very conservative | 3.0% | 4.3% | 1.5% | 5.1% | 6.8% | 4.7% | 0 | 4.1% |
2 | 6.3% | 4.8% | 4.1% | 3.5% | 2.6% | 5.4% | 1 | 4.4% |
3 | 15.2% | 17.6% | 13.2% | 22.6% | 16.1% | 10.7% | 3 | 16.0% |
4 | 35.6% | 29.1% | 31.5% | 28.2% | 24.5% | 19.5% | 6 | 28.0% |
5 | 25.3% | 18.8% | 22.8% | 12.9% | 18.0% | 12.9% | 2 | 18.2% |
Very liberal | 6.8% | 13.5% | 16.8% | 18.9% | 17.3% | 28.3% | 5 | 17.4% |
Never heard of/Can't rate | 2.3% | 2.7% | 2.8% | 2.7% | 6.5% | 5.8% | 0 | 3.7% |
Don't know/Refused | 5.6% | 9.1% | 7.3% | 6.1% | 8.2% | 12.7% | 3 | 8.2% |
Missing | 0 | 0 | 0 | 0 | 0 | 0 | 20 | 0 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Education (I-EDUC)
Less than high school | High school graduate | Some college | College+ | Missing | Total | |
---|---|---|---|---|---|---|
Very conservative | 8.7% | 4.5% | 2.7% | 2.1% | 0 | 4.1% |
2 | 4.7% | 6.0% | 4.0% | 2.1% | 1 | 4.3% |
3 | 13.6% | 17.8% | 17.8% | 13.2% | 1 | 16.0% |
4 | 20.6% | 25.7% | 28.7% | 35.2% | 0 | 28.1% |
5 | 12.6% | 14.7% | 20.4% | 23.9% | 0 | 18.2% |
Very liberal | 16.4% | 18.0% | 17.1% | 17.7% | 0 | 17.5% |
Never heard of/Can't rate | 8.3% | 3.3% | 4.0% | 1.2% | 0 | 3.6% |
Don't know/Refused | 15.1% | 9.9% | 5.3% | 4.6% | 2 | 8.2% |
Missing | 0 | 0 | 0 | 0 | 4 | 0 |
Total | 100% | 100% | 100% | 100% |
Household income (I-INCOME)
Less than $20,000 | $20,000 to under $30,000 | $30,000 to under $50,000 | $50,000 to under $75,000 | $75,000 to under $100,000 | $100,000 or more | Missing | Total | |
---|---|---|---|---|---|---|---|---|
Very conservative | 6.8% | 6.0% | 4.3% | 2.0% | 1.0% | 1.9% | 9 | 4.1% |
2 | 5.9% | 3.7% | 6.1% | 4.1% | 1.7% | 1.1% | 12 | 4.2% |
3 | 14.0% | 18.0% | 19.6% | 18.1% | 18.3% | 11.3% | 27 | 16.7% |
4 | 21.5% | 33.6% | 26.4% | 28.4% | 33.9% | 34.8% | 49 | 28.6% |
5 | 15.4% | 11.8% | 19.1% | 20.9% | 19.9% | 24.3% | 38 | 18.3% |
Very liberal | 17.0% | 13.4% | 16.2% | 17.6% | 17.6% | 20.5% | 47 | 16.9% |
Never heard of/Can't rate | 6.1% | 4.4% | 3.5% | 3.0% | 2.3% | 0.5% | 8 | 3.6% |
Don't know/Refused | 13.2% | 9.2% | 4.7% | 5.9% | 5.3% | 5.7% | 25 | 7.6% |
Missing | 0 | 0 | 0 | 0 | 0 | 0 | 215 | 0 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Race (I-RACE)
White, not Hispanic | Black, not Hispanic | Hispanic/Other | Missing | Total | |
---|---|---|---|---|---|
Very conservative | 2.8% | 7.8% | 7.2% | 0 | 4.1% |
2 | 3.8% | 4.7% | 6.9% | 0 | 4.4% |
3 | 15.8% | 18.4% | 15.2% | 2 | 16.0% |
4 | 27.8% | 26.8% | 30.9% | 1 | 28.2% |
5 | 18.6% | 16.5% | 16.6% | 1 | 18.1% |
Very liberal | 19.1% | 17.0% | 9.9% | 2 | 17.4% |
Never heard of/Can't rate | 3.5% | 3.4% | 4.8% | 0 | 3.7% |
Don't know/Refused | 8.6% | 5.3% | 8.6% | 3 | 8.2% |
Missing | 0 | 0 | 0 | 9 | 0 |
Total | 100% | 100% | 100% |