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News Interest Index, March 2004 - Analysis

LEANNOW2 (Weighted by WEIGHT)

[ASK ONLY IF VOTENOW2= 3 'OTHER CANDIDATE' OR 9 'DON'T KNOW/REFUSED'] As of today, do you lean more to Bush, the Republican, or Kerry, the Democrat?
 PercentCumulative Percent
1) Bush, the Republican7.7%7.7%
2) Kerry, the Democrat14.5%22.2%
3) Other candidate16.1%38.3%
9) Don't know/Refused61.3%99.6%
Missing1652
Total Unweighted N = 51





Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
Bush, the Republican11.1%12.0%7.7%09.3%
Kerry, the Democrat33.3%8.0%17.3%116.3%
Other candidate0.0%12.0%19.2%215.1%
Don't know/Refused55.6%68.0%55.8%659.3%
Missing479565517166191
Total 100% 100% 100%  
Total Unweighted N = 42

Worship attendance (I-ATTEND)

 More than once a weekOnce a weekOnce or twice a monthA few times a yearSeldomNeverMissingTotal
Bush, the Republican0.0%7.4%0.0%10.0%0.0%16.7%07.1%
Kerry, the Democrat33.3%11.1%22.2%26.7%0.0%0.0%015.3%
Other candidate0.0%25.9%22.2%6.7%21.4%16.7%016.3%
Don't know/Refused66.7%55.6%55.6%56.7%78.6%66.7%161.2%
Missing236423244320243171165315
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 50

Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
Bush, the Republican25.0%0.0%8.7%0.0%0.0%10.5%16.3%
Kerry, the Democrat50.0%18.2%26.1%0.0%0.0%15.8%015.8%
Other candidate0.0%36.4%4.3%30.8%0.0%15.8%016.8%
Don't know/Refused25.0%45.5%60.9%69.2%100.0%57.9%261.1%
Missing151266295340263320165517
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 48

Education (I-EDUC)

 Less than high schoolHigh school graduateSome collegeCollege+MissingTotal
Bush, the Republican0.0%2.9%20.0%18.2%07.3%
Kerry, the Democrat20.7%22.9%0.0%0.0%014.6%
Other candidate17.2%25.7%10.0%4.5%016.7%
Don't know/Refused62.1%48.6%70.0%77.3%261.5%
Missing14552540557516542
Total 100% 100% 100% 100%  
Total Unweighted N = 49

Household income (I-INCOME)

 Less than $20,000$20,000 to under $30,000$30,000 to under $50,000$50,000 to under $75,000$75,000 to under $100,000$100,000 or moreMissingTotal
Bush, the Republican7.4%0.0%10.5%0.0%60.0%0.0%18.5%
Kerry, the Democrat14.8%50.0%26.3%0.0%0.0%16.7%117.1%
Other candidate18.5%0.0%21.1%15.4%20.0%0.0%214.6%
Don't know/Refused59.3%50.0%42.1%84.6%20.0%83.3%559.8%
Missing2692133272511722141661206
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 42

Race (I-RACE)

 White, not HispanicBlack, not HispanicHispanic/OtherMissingTotal
Bush, the Republican10.3%0.0%0.0%07.9%
Kerry, the Democrat12.8%45.5%0.0%014.9%
Other candidate17.9%0.0%16.7%015.8%
Don't know/Refused59.0%54.5%83.3%161.4%
Missing127017420016538
Total 100% 100% 100%  
Total Unweighted N = 50

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