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News Interest Index, March 2004 - Analysis

LEANNOW3 (Weighted by WEIGHT)

[ASK ONLY IF VOTENOW3= 3 'OTHER CANDIDATE' OR 9 'DON'T KNOW/REFUSED'] As of today, do you lean more to Bush, the Republican, or Kerry, the Democrat?
 PercentCumulative Percent
1) George W. Bush, the Republican11.7%11.7%
2) John Kerry, the Democrat25.1%36.9%
3) Other candidate4.1%40.9%
9) Don't know/Refused59.2%100.2%
Missing1605
Total Unweighted N = 98





Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
George W. Bush, the Republican13.5%11.9%15.1%113.8%
John Kerry, the Democrat32.4%47.6%16.4%228.9%
Other candidate0.0%0.0%4.1%22.0%
Don't know/Refused54.1%40.5%64.4%1755.3%
Missing467557503162778
Total 100% 100% 100%  
Total Unweighted N = 76

Worship attendance (I-ATTEND)

 More than once a weekOnce a weekOnce or twice a monthA few times a yearSeldomNeverMissingTotal
George W. Bush, the Republican20.8%14.3%9.1%0.0%21.9%6.7%012.2%
John Kerry, the Democrat16.7%44.9%18.2%30.6%18.8%0.0%025.9%
Other candidate0.0%0.0%6.1%0.0%3.1%13.3%12.6%
Don't know/Refused62.5%40.8%66.7%69.4%56.3%80.0%159.3%
Missing227411233318234168160714
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 96

Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
George W. Bush, the Republican0.0%6.1%15.4%14.3%11.9%20.5%011.6%
John Kerry, the Democrat17.2%24.2%23.1%28.6%21.4%36.4%025.9%
Other candidate6.9%12.1%0.0%0.0%0.0%6.8%04.8%
Don't know/Refused75.9%57.6%61.5%57.1%66.7%36.4%257.7%
Missing144255297338246307160718
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 96

Education (I-EDUC)

 Less than high schoolHigh school graduateSome collegeCollege+MissingTotal
George W. Bush, the Republican20.0%8.8%14.3%8.1%011.9%
John Kerry, the Democrat40.0%22.5%21.4%18.9%024.7%
Other candidate11.4%3.8%0.0%2.7%04.1%
Don't know/Refused28.6%65.0%64.3%70.3%059.3%
Missing14450538856416054
Total 100% 100% 100% 100%  
Total Unweighted N = 98

Household income (I-INCOME)

 Less than $20,000$20,000 to under $30,000$30,000 to under $50,000$50,000 to under $75,000$75,000 to under $100,000$100,000 or moreMissingTotal
George W. Bush, the Republican13.6%30.0%13.8%0.0%0.0%0.0%113.7%
John Kerry, the Democrat25.4%26.7%34.5%42.9%11.1%41.7%129.4%
Other candidate8.5%0.0%0.0%0.0%0.0%8.3%13.9%
Don't know/Refused52.5%43.3%51.7%57.1%88.9%50.0%1752.9%
Missing2572013212491692131625195
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 78

Race (I-RACE)

 White, not HispanicBlack, not HispanicHispanic/OtherMissingTotal
George W. Bush, the Republican14.5%11.8%0.0%012.0%
John Kerry, the Democrat16.6%70.6%44.8%025.7%
Other candidate2.8%0.0%13.8%04.2%
Don't know/Refused66.2%17.6%41.4%258.1%
Missing123616919316077
Total 100% 100% 100%  
Total Unweighted N = 96

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