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News Interest Index, March 2004 - Analysis

LEAN_BK (Weighted by WEIGHT)

[Combination of variables LEANNOW2 from Form 1 and LEANNOW3 from Form 2.]
 PercentCumulative Percent
1) Bush10.3%10.3%
2) Kerry21.5%31.8%
3) Other8.2%40.0%
9) DK/Ref59.9%100.0%
Missing1554
Total Unweighted N = 149





Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
Bush13.6%12.1%11.3%112.0%
Kerry31.8%31.8%16.9%323.9%
Other0.0%4.5%10.5%46.8%
DK/Ref54.5%51.5%61.3%2357.3%
Missing462545478158569
Total 100% 100% 100%  
Total Unweighted N = 118

Worship attendance (I-ATTEND)

 More than once a weekOnce a weekOnce or twice a monthA few times a yearSeldomNeverMissingTotal
Bush16.7%12.0%7.1%4.5%15.2%11.1%010.5%
Kerry20.0%32.0%19.0%28.8%13.0%0.0%022.0%
Other0.0%9.3%7.1%3.0%8.7%14.8%17.0%
DK/Ref63.3%46.7%66.7%63.6%63.0%74.1%260.5%
Missing224397228303226163155713
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 146

Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
Bush5.4%4.5%11.1%7.4%10.0%17.7%19.9%
Kerry24.3%22.7%25.0%14.8%18.0%30.6%022.6%
Other5.4%18.2%2.8%14.8%0.0%8.1%08.5%
DK/Ref64.9%54.5%61.1%63.0%72.0%43.5%459.0%
Missing141249288324241296155915
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 144

Education (I-EDUC)

 Less than high schoolHigh school graduateSome collegeCollege+MissingTotal
Bush10.8%7.0%17.0%11.9%010.6%
Kerry32.3%22.6%17.0%11.9%021.6%
Other13.8%10.4%1.9%3.4%08.2%
DK/Ref43.1%60.0%64.2%72.9%259.6%
Missing13448838254815562
Total 100% 100% 100% 100%  
Total Unweighted N = 147

Household income (I-INCOME)

 Less than $20,000$20,000 to under $30,000$30,000 to under $50,000$50,000 to under $75,000$75,000 to under $100,000$100,000 or moreMissingTotal
Bush11.8%25.0%12.5%0.0%20.0%0.0%211.9%
Kerry21.2%30.6%31.3%22.2%6.7%29.2%224.7%
Other11.8%0.0%8.3%7.4%6.7%4.2%37.7%
DK/Ref55.3%44.4%47.9%70.4%66.7%66.7%2255.7%
Missing2461983112431652051583186
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 120

Race (I-RACE)

 White, not HispanicBlack, not HispanicHispanic/OtherMissingTotal
Bush13.1%7.1%0.0%010.7%
Kerry14.9%60.7%32.5%021.7%
Other8.1%0.0%15.0%08.3%
DK/Ref64.0%32.1%52.5%359.3%
Missing119516518815576
Total 100% 100% 100%  
Total Unweighted N = 146

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