News Interest Index, March 2004 - Analysis
SWING (Weighted by WEIGHT)
2004 Vote preference
| Percent | Cumulative Percent | |
|---|---|---|
| 1) Bush, no chance Kerry | 30.1% | 30.1% |
| 2) Kerry, no chance Bush | 41.1% | 71.2% |
| 3) Bush, lean Bush chance Kerry | 11.8% | 83.0% |
| 4) Kerry, lean Kerry chance Bush | 10.8% | 93.9% |
| 5) Undecided | 6.1% | 100.0% |
Political party (I-PARTYID)
| Republican | Democrat | Independent | Missing | Total | |
|---|---|---|---|---|---|
| Bush, no chance Kerry | 68.5% | 7.0% | 23.1% | 27 | 30.3% |
| Kerry, no chance Bush | 5.9% | 72.5% | 38.9% | 30 | 41.8% |
| Bush, lean Bush chance Kerry | 16.7% | 4.7% | 16.1% | 7 | 12.1% |
| Kerry, lean Kerry chance Bush | 6.2% | 12.5% | 13.4% | 9 | 11.0% |
| Undecided | 2.7% | 3.2% | 8.5% | 27 | 4.9% |
| Missing | 0 | 0 | 0 | 100 | 0 |
| Total | 100% | 100% | 100% |
Worship attendance (I-ATTEND)
| More than once a week | Once a week | Once or twice a month | A few times a year | Seldom | Never | Missing | Total | |
|---|---|---|---|---|---|---|---|---|
| Bush, no chance Kerry | 47.3% | 37.0% | 21.4% | 25.7% | 28.2% | 19.2% | 3 | 30.3% |
| Kerry, no chance Bush | 30.6% | 33.3% | 47.6% | 42.2% | 45.4% | 54.3% | 6 | 41.2% |
| Bush, lean Bush chance Kerry | 10.9% | 10.6% | 13.9% | 13.9% | 10.5% | 10.6% | 1 | 11.8% |
| Kerry, lean Kerry chance Bush | 6.7% | 13.8% | 10.9% | 11.8% | 9.3% | 9.2% | 3 | 10.8% |
| Undecided | 4.5% | 5.2% | 6.3% | 6.5% | 6.5% | 6.7% | 3 | 5.9% |
| Missing | 0 | 0 | 0 | 0 | 0 | 0 | 16 | 0 |
| Total | 100% | 100% | 100% | 100% | 100% | 100% |
Age (I-AGE)
| 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Missing | Total | |
|---|---|---|---|---|---|---|---|---|
| Bush, no chance Kerry | 16.7% | 21.5% | 35.6% | 33.4% | 36.4% | 34.0% | 6 | 30.2% |
| Kerry, no chance Bush | 46.0% | 43.4% | 40.3% | 39.0% | 37.8% | 42.0% | 6 | 41.2% |
| Bush, lean Bush chance Kerry | 18.4% | 15.6% | 10.6% | 11.9% | 8.9% | 7.1% | 1 | 11.9% |
| Kerry, lean Kerry chance Bush | 12.4% | 14.0% | 10.1% | 9.1% | 8.5% | 10.9% | 3 | 10.8% |
| Undecided | 6.6% | 5.5% | 3.4% | 6.7% | 8.5% | 6.0% | 4 | 5.9% |
| Missing | 0 | 0 | 0 | 0 | 0 | 0 | 20 | 0 |
| Total | 100% | 100% | 100% | 100% | 100% | 100% |
Education (I-EDUC)
| Less than high school | High school graduate | Some college | College+ | Missing | Total | |
|---|---|---|---|---|---|---|
| Bush, no chance Kerry | 22.4% | 30.2% | 32.9% | 31.5% | 1 | 30.1% |
| Kerry, no chance Bush | 44.3% | 37.9% | 41.6% | 43.6% | 1 | 41.2% |
| Bush, lean Bush chance Kerry | 9.6% | 13.6% | 13.6% | 9.2% | 0 | 11.8% |
| Kerry, lean Kerry chance Bush | 15.8% | 11.5% | 7.4% | 10.5% | 0 | 10.9% |
| Undecided | 7.9% | 6.8% | 4.5% | 5.2% | 2 | 6.0% |
| Missing | 0 | 0 | 0 | 0 | 4 | 0 |
| Total | 100% | 100% | 100% | 100% |
Household income (I-INCOME)
| Less than $20,000 | $20,000 to under $30,000 | $30,000 to under $50,000 | $50,000 to under $75,000 | $75,000 to under $100,000 | $100,000 or more | Missing | Total | |
|---|---|---|---|---|---|---|---|---|
| Bush, no chance Kerry | 20.2% | 27.2% | 32.5% | 36.2% | 35.0% | 34.1% | 69 | 30.1% |
| Kerry, no chance Bush | 47.0% | 45.9% | 37.0% | 36.8% | 41.0% | 42.0% | 81 | 41.5% |
| Bush, lean Bush chance Kerry | 12.6% | 11.3% | 16.1% | 10.8% | 11.3% | 8.7% | 19 | 12.3% |
| Kerry, lean Kerry chance Bush | 11.1% | 12.0% | 10.4% | 12.0% | 9.0% | 10.6% | 21 | 10.9% |
| Undecided | 9.1% | 3.7% | 4.0% | 4.3% | 3.7% | 4.6% | 25 | 5.1% |
| Missing | 0 | 0 | 0 | 0 | 0 | 0 | 215 | 0 |
| Total | 100% | 100% | 100% | 100% | 100% | 100% |
Race (I-RACE)
| White, not Hispanic | Black, not Hispanic | Hispanic/Other | Missing | Total | |
|---|---|---|---|---|---|
| Bush, no chance Kerry | 37.3% | 5.9% | 14.8% | 0 | 30.3% |
| Kerry, no chance Bush | 34.4% | 71.1% | 51.5% | 4 | 41.1% |
| Bush, lean Bush chance Kerry | 12.4% | 5.0% | 13.4% | 1 | 11.8% |
| Kerry, lean Kerry chance Bush | 9.2% | 15.4% | 15.1% | 1 | 10.8% |
| Undecided | 6.7% | 2.5% | 5.2% | 3 | 6.0% |
| Missing | 0 | 0 | 0 | 9 | 0 |
| Total | 100% | 100% | 100% |
