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News Interest Index, March 2004 - Analysis

VOTENOW3 (Weighted by WEIGHT)

[ASK ONLY IF FORM= 2] Now, suppose the 2004 presidential election were being held today. If you had to choose between George W. Bush, the Republican, and John Kerry, the Democrat— who would you vote for?
 PercentCumulative Percent
1) George W. Bush, the Republican39.6%39.6%
2) John Kerry, the Democrat48.7%88.3%
3) Other candidate1.7%90.0%
9) Don't know/Refused10.0%100.0%
Missing864
Total Unweighted N = 839





Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
George W. Bush, the Republican80.8%12.1%35.7%1740.2%
John Kerry, the Democrat11.3%80.7%49.8%1749.9%
Other candidate0.4%1.4%2.2%31.4%
Don't know/Refused7.5%5.8%12.3%198.4%
Missing24428828892044
Total 100% 100% 100%  
Total Unweighted N = 783

Worship attendance (I-ATTEND)

 More than once a weekOnce a weekOnce or twice a monthA few times a yearSeldomNeverMissingTotal
George W. Bush, the Republican55.5%41.8%34.3%37.0%39.0%29.3%139.8%
John Kerry, the Democrat33.9%46.3%51.7%52.5%48.0%62.4%648.7%
Other candidate4.0%0.0%2.6%0.6%2.0%1.7%11.5%
Don't know/Refused6.6%11.9%11.3%10.0%11.0%6.6%110.0%
Missing113225136170129848737
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 830

Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
George W. Bush, the Republican32.0%35.6%48.0%41.0%37.7%39.7%239.8%
John Kerry, the Democrat53.3%52.9%48.3%50.2%42.5%44.2%548.6%
Other candidate3.6%2.4%0.0%0.0%0.9%4.9%01.8%
Don't know/Refused11.2%9.0%3.8%8.8%18.9%11.2%29.8%
Missing7613815318514016187311
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 830

Education (I-EDUC)

 Less than high schoolHigh school graduateSome collegeCollege+MissingTotal
George W. Bush, the Republican29.9%42.4%42.2%38.3%139.6%
John Kerry, the Democrat54.9%44.1%47.0%53.3%148.7%
Other candidate4.5%1.7%1.5%0.5%01.7%
Don't know/Refused10.7%11.8%9.3%7.9%010.0%
Missing852672063048662
Total 100% 100% 100% 100%  
Total Unweighted N = 837

Household income (I-INCOME)

 Less than $20,000$20,000 to under $30,000$30,000 to under $50,000$50,000 to under $75,000$75,000 to under $100,000$100,000 or moreMissingTotal
George W. Bush, the Republican30.6%31.6%47.7%50.8%43.0%38.4%4140.4%
John Kerry, the Democrat50.8%55.4%44.0%43.4%50.4%54.8%4549.1%
Other candidate5.7%0.4%0.0%0.0%0.0%2.3%31.6%
Don't know/Refused12.9%12.6%8.3%5.8%6.7%4.5%179.0%
Missing14210016713199116970109
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 733

Race (I-RACE)

 White, not HispanicBlack, not HispanicHispanic/OtherMissingTotal
George W. Bush, the Republican47.7%13.7%20.4%139.7%
John Kerry, the Democrat40.3%76.4%68.4%448.6%
Other candidate1.2%3.3%3.2%01.8%
Don't know/Refused10.7%6.6%8.0%29.9%
Missing669821118712
Total 100% 100% 100%  
Total Unweighted N = 832

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