News Interest Index, March 2004 - Analysis
VOTENOW3 (Weighted by WEIGHT)
[ASK ONLY IF FORM= 2] Now, suppose the 2004 presidential election were being held today. If you had to choose between George W. Bush, the Republican, and John Kerry, the Democrat— who would you vote for?
Percent | Cumulative Percent | |||
---|---|---|---|---|
1) George W. Bush, the Republican | 39.6% | 39.6% | ||
2) John Kerry, the Democrat | 48.7% | 88.3% | ||
3) Other candidate | 1.7% | 90.0% | ||
9) Don't know/Refused | 10.0% | 100.0% | ||
Missing | 864 | |||
Total Unweighted N = 839 |
Political party (I-PARTYID)
Republican | Democrat | Independent | Missing | Total | |
---|---|---|---|---|---|
George W. Bush, the Republican | 80.8% | 12.1% | 35.7% | 17 | 40.2% |
John Kerry, the Democrat | 11.3% | 80.7% | 49.8% | 17 | 49.9% |
Other candidate | 0.4% | 1.4% | 2.2% | 3 | 1.4% |
Don't know/Refused | 7.5% | 5.8% | 12.3% | 19 | 8.4% |
Missing | 244 | 288 | 288 | 920 | 44 |
Total | 100% | 100% | 100% |
Worship attendance (I-ATTEND)
More than once a week | Once a week | Once or twice a month | A few times a year | Seldom | Never | Missing | Total | |
---|---|---|---|---|---|---|---|---|
George W. Bush, the Republican | 55.5% | 41.8% | 34.3% | 37.0% | 39.0% | 29.3% | 1 | 39.8% |
John Kerry, the Democrat | 33.9% | 46.3% | 51.7% | 52.5% | 48.0% | 62.4% | 6 | 48.7% |
Other candidate | 4.0% | 0.0% | 2.6% | 0.6% | 2.0% | 1.7% | 1 | 1.5% |
Don't know/Refused | 6.6% | 11.9% | 11.3% | 10.0% | 11.0% | 6.6% | 1 | 10.0% |
Missing | 113 | 225 | 136 | 170 | 129 | 84 | 873 | 7 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Age (I-AGE)
18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Missing | Total | |
---|---|---|---|---|---|---|---|---|
George W. Bush, the Republican | 32.0% | 35.6% | 48.0% | 41.0% | 37.7% | 39.7% | 2 | 39.8% |
John Kerry, the Democrat | 53.3% | 52.9% | 48.3% | 50.2% | 42.5% | 44.2% | 5 | 48.6% |
Other candidate | 3.6% | 2.4% | 0.0% | 0.0% | 0.9% | 4.9% | 0 | 1.8% |
Don't know/Refused | 11.2% | 9.0% | 3.8% | 8.8% | 18.9% | 11.2% | 2 | 9.8% |
Missing | 76 | 138 | 153 | 185 | 140 | 161 | 873 | 11 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Education (I-EDUC)
Less than high school | High school graduate | Some college | College+ | Missing | Total | |
---|---|---|---|---|---|---|
George W. Bush, the Republican | 29.9% | 42.4% | 42.2% | 38.3% | 1 | 39.6% |
John Kerry, the Democrat | 54.9% | 44.1% | 47.0% | 53.3% | 1 | 48.7% |
Other candidate | 4.5% | 1.7% | 1.5% | 0.5% | 0 | 1.7% |
Don't know/Refused | 10.7% | 11.8% | 9.3% | 7.9% | 0 | 10.0% |
Missing | 85 | 267 | 206 | 304 | 866 | 2 |
Total | 100% | 100% | 100% | 100% |
Household income (I-INCOME)
Less than $20,000 | $20,000 to under $30,000 | $30,000 to under $50,000 | $50,000 to under $75,000 | $75,000 to under $100,000 | $100,000 or more | Missing | Total | |
---|---|---|---|---|---|---|---|---|
George W. Bush, the Republican | 30.6% | 31.6% | 47.7% | 50.8% | 43.0% | 38.4% | 41 | 40.4% |
John Kerry, the Democrat | 50.8% | 55.4% | 44.0% | 43.4% | 50.4% | 54.8% | 45 | 49.1% |
Other candidate | 5.7% | 0.4% | 0.0% | 0.0% | 0.0% | 2.3% | 3 | 1.6% |
Don't know/Refused | 12.9% | 12.6% | 8.3% | 5.8% | 6.7% | 4.5% | 17 | 9.0% |
Missing | 142 | 100 | 167 | 131 | 99 | 116 | 970 | 109 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Race (I-RACE)
White, not Hispanic | Black, not Hispanic | Hispanic/Other | Missing | Total | |
---|---|---|---|---|---|
George W. Bush, the Republican | 47.7% | 13.7% | 20.4% | 1 | 39.7% |
John Kerry, the Democrat | 40.3% | 76.4% | 68.4% | 4 | 48.6% |
Other candidate | 1.2% | 3.3% | 3.2% | 0 | 1.8% |
Don't know/Refused | 10.7% | 6.6% | 8.0% | 2 | 9.9% |
Missing | 669 | 82 | 111 | 871 | 2 |
Total | 100% | 100% | 100% |