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News Interest Index, October 2003 - Analysis

VOTENOW5 (Weighted by WEIGHT)

[ASK ONLY IF FORM=2] Suppose the 2004 presidential election were being held today, and the candidates were George W. Bush, the Republican and John Kerry, the Democrat. Who would you vote for? [For a composite of VOTENOW5 and LEANNOW5, see variable named 'VOTE_LN5.']
 PercentCumulative Percent
1) George W. Bush, the Republican46.3%46.3%
2) John Kerry, the Democrat42.8%89.1%
3) Other candidate2.6%91.7%
9) Don't know/Refused8.3%100.0%
Missing735
Total Unweighted N = 780





Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
George W. Bush, the Republican38.1%48.2%43.0%53.1%53.2%40.4%646.0%
John Kerry, the Democrat47.6%42.1%43.4%39.2%42.1%45.7%243.1%
Other candidate2.4%1.6%3.1%2.4%0.6%4.8%02.6%
Don't know/Refused11.9%8.1%10.5%5.3%4.1%9.1%28.2%
Missing6812114616311511274510
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 770

Worship attendance (I-ATTEND)

 More than once a weekOnce a weekOnce or twice a monthA few times a yearSeldomNeverMissingTotal
George W. Bush, the Republican59.3%57.9%40.4%40.8%37.6%32.4%246.6%
John Kerry, the Democrat30.8%30.5%48.5%50.9%52.3%50.0%442.6%
Other candidate0.5%3.0%4.1%1.4%4.2%3.7%02.7%
Don't know/Refused9.3%8.5%7.0%7.0%5.9%13.9%48.1%
Missing115197117132100657459
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 770

Education (I-EDUC)

 Less than high school graduateHigh school graduate (Grade 12 or GED certificate)Some college, no 4-year degree (or technical or vocational school)College graduate (B.S., B.A., or other 4-year degree)Post-graduate training or professional schooling after college (e.g., toward a Master's Degree or Ph.D.; law or medical school)MissingTotal
George W. Bush, the Republican35.5%47.1%51.1%51.0%35.6%046.3%
John Kerry, the Democrat48.6%42.8%37.2%40.7%54.2%242.6%
Other candidate3.3%0.9%3.2%4.5%2.5%02.6%
Don't know/Refused12.6%9.3%8.6%3.7%7.6%08.4%
Missing56216202176827373
Total 100% 100% 100% 100% 100%  
Total Unweighted N = 778

Gender (I-GENDER)

 MaleFemaleMissingTotal
George W. Bush, the Republican50.4%42.4%046.2%
John Kerry, the Democrat42.1%43.5%042.8%
Other candidate1.5%3.6%02.6%
Don't know/Refused6.0%10.5%08.4%
Missing3393967350
Total 100% 100%  
Total Unweighted N = 780

Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
George W. Bush, the Republican89.3%14.4%41.7%2646.0%
John Kerry, the Democrat8.7%76.7%40.4%1144.5%
Other candidate1.0%1.0%5.7%22.5%
Don't know/Refused1.0%7.8%12.2%157.1%
Missing23721722278959
Total 100% 100% 100%  
Total Unweighted N = 726

Race (I-RACE)

 White, not HispanicBlack, not HispanicHispanic or otherMissingTotal
George W. Bush, the Republican52.8%13.3%37.2%446.3%
John Kerry, the Democrat38.4%73.4%42.7%642.7%
Other candidate2.6%3.5%2.5%02.7%
Don't know/Refused6.2%9.8%17.6%28.3%
Missing57274857474
Total 100% 100% 100%  
Total Unweighted N = 768

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