December 2006 Values Update Survey - Analysis
AMEREXPR (Weighted by WEIGHT)
Is your overall opinion of American Express very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
Percent | Cumulative Percent | |||
---|---|---|---|---|
1) Very favorable | 14.8% | 14.8% | ||
2) Mostly favorable | 51.0% | 65.9% | ||
3) Mostly unfavorable | 11.4% | 77.3% | ||
4) Very unfavorable | 3.7% | 80.9% | ||
5) Never heard of | 1.8% | 82.7% | ||
8) Can't rate | 15.7% | 98.5% | ||
9) Refused | 1.5% | 100.0% | ||
Missing | 975 | |||
Total Unweighted N = 1032 |
Age (I-AGE)
18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Missing | Total | |
---|---|---|---|---|---|---|---|---|
Very favorable | 24.2% | 11.4% | 15.5% | 12.0% | 11.0% | 17.8% | 3 | 14.8% |
Mostly favorable | 45.7% | 54.1% | 47.2% | 53.8% | 55.0% | 50.9% | 5 | 51.4% |
Mostly unfavorable | 14.9% | 11.6% | 10.5% | 14.3% | 11.6% | 5.8% | 2 | 11.4% |
Very unfavorable | 3.7% | 5.2% | 4.6% | 3.3% | 3.1% | 0.9% | 1 | 3.6% |
Never heard of | 0.7% | 1.0% | 2.7% | 1.5% | 2.8% | 1.8% | 1 | 1.8% |
Can't rate | 9.3% | 15.3% | 19.0% | 15.1% | 14.5% | 19.6% | 3 | 15.7% |
Refused | 1.5% | 1.5% | 0.5% | 0.0% | 1.9% | 3.1% | 2 | 1.3% |
Missing | 83 | 119 | 197 | 184 | 165 | 206 | 992 | 21 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Gender (I-GENDER)
Male | Female | Missing | Total | |
---|---|---|---|---|
Very favorable | 15.2% | 14.4% | 0 | 14.8% |
Mostly favorable | 51.5% | 50.6% | 0 | 51.1% |
Mostly unfavorable | 10.9% | 11.9% | 0 | 11.4% |
Very unfavorable | 4.1% | 3.2% | 0 | 3.7% |
Never heard of | 1.8% | 1.8% | 0 | 1.8% |
Can't rate | 15.0% | 16.5% | 0 | 15.7% |
Refused | 1.4% | 1.6% | 0 | 1.5% |
Missing | 481 | 494 | 975 | 0 |
Total | 100% | 100% |
Education (I-EDUC)
Less than high school | High school graduate | Some college | College graduate and above | Missing | Total | |
---|---|---|---|---|---|---|
Very favorable | 20.1% | 15.2% | 12.2% | 14.4% | 0 | 14.9% |
Mostly favorable | 46.2% | 48.5% | 49.0% | 58.7% | 4 | 51.0% |
Mostly unfavorable | 6.2% | 11.3% | 15.4% | 10.4% | 0 | 11.4% |
Very unfavorable | 1.5% | 3.7% | 4.8% | 3.6% | 0 | 3.7% |
Never heard of | 5.9% | 1.3% | 0.2% | 2.0% | 0 | 1.8% |
Can't rate | 17.9% | 18.1% | 17.3% | 10.0% | 0 | 15.8% |
Refused | 2.2% | 1.9% | 1.1% | 0.9% | 1 | 1.5% |
Missing | 97 | 309 | 227 | 334 | 980 | 8 |
Total | 100% | 100% | 100% | 100% |
Political party (I-PARTYID)
Republican | Democrat | Independent | Missing | Total | |
---|---|---|---|---|---|
Very favorable | 15.1% | 15.8% | 14.2% | 10 | 15.0% |
Mostly favorable | 54.1% | 50.5% | 50.7% | 43 | 51.4% |
Mostly unfavorable | 10.8% | 12.6% | 12.5% | 4 | 12.1% |
Very unfavorable | 2.4% | 3.7% | 5.0% | 1 | 3.9% |
Never heard of | 1.1% | 1.2% | 1.1% | 7 | 1.2% |
Can't rate | 15.5% | 15.8% | 14.4% | 21 | 15.1% |
Refused | 1.1% | 0.3% | 2.1% | 3 | 1.3% |
Missing | 246 | 293 | 388 | 1064 | 48 |
Total | 100% | 100% | 100% |
Race (I-RACE)
White non-Hispanic | Black non-Hispanic | Hispanic or other | Missing | Total | |
---|---|---|---|---|---|
Very favorable | 12.8% | 20.2% | 19.9% | 1 | 14.8% |
Mostly favorable | 53.0% | 57.5% | 39.8% | 3 | 51.1% |
Mostly unfavorable | 12.3% | 12.3% | 7.7% | 0 | 11.5% |
Very unfavorable | 3.0% | 3.1% | 5.8% | 2 | 3.5% |
Never heard of | 0.9% | 0.0% | 6.6% | 0 | 1.9% |
Can't rate | 16.1% | 7.0% | 19.6% | 1 | 15.8% |
Refused | 1.9% | 0.0% | 0.5% | 1 | 1.5% |
Missing | 730 | 86 | 145 | 983 | 14 |
Total | 100% | 100% | 100% |