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December 2006 Values Update Survey - Analysis

BENJERR (Weighted by WEIGHT)

Is your overall opinion of Ben and Jerry's very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
 PercentCumulative Percent
1) Very favorable18.5%18.5%
2) Mostly favorable40.5%59.0%
3) Mostly unfavorable5.0%64.0%
4) Very unfavorable2.3%66.3%
5) Never heard of16.8%83.1%
8) Can't rate15.0%98.1%
9) Refused1.9%100.0%
Missing1032
Total Unweighted N = 975





Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
Very favorable28.3%21.9%17.5%20.1%18.3%7.6%318.5%
Mostly favorable46.7%49.0%42.6%39.2%37.4%30.9%740.8%
Mostly unfavorable4.5%4.8%6.4%6.6%2.2%4.9%05.1%
Very unfavorable4.5%0.6%2.8%1.9%2.6%1.2%12.2%
Never heard of11.1%16.1%16.1%14.3%20.1%21.7%516.6%
Can't rate4.5%5.5%12.3%16.7%18.7%30.9%215.1%
Refused0.4%1.9%2.4%1.3%0.7%2.8%31.7%
Missing90149178194187217105317
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 954

Gender (I-GENDER)

 MaleFemaleMissingTotal
Very favorable16.7%20.1%018.5%
Mostly favorable39.2%41.7%040.5%
Mostly unfavorable6.4%3.9%05.0%
Very unfavorable3.0%1.6%02.3%
Never heard of18.6%15.2%016.8%
Can't rate13.3%16.5%015.0%
Refused2.9%1.0%01.9%
Missing54548710320
Total 100% 100%  
Total Unweighted N = 975

Education (I-EDUC)

 Less than high schoolHigh school graduateSome collegeCollege graduate and aboveMissingTotal
Very favorable11.1%20.0%17.8%21.2%118.6%
Mostly favorable24.1%34.4%44.0%55.3%040.8%
Mostly unfavorable5.9%5.1%4.6%4.8%05.0%
Very unfavorable4.4%1.8%3.4%0.9%02.3%
Never heard of37.4%17.9%14.1%6.3%416.6%
Can't rate17.0%18.3%14.4%10.4%015.1%
Refused0.0%2.5%1.8%1.1%31.6%
Missing9732526534010405
Total 100% 100% 100% 100%  
Total Unweighted N = 967

Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
Very favorable14.7%23.0%17.9%518.8%
Mostly favorable42.6%40.1%41.4%1441.3%
Mostly unfavorable7.5%1.9%6.4%15.2%
Very unfavorable4.7%1.3%1.5%12.2%
Never heard of10.2%18.8%18.0%1216.4%
Can't rate18.3%13.7%12.8%1114.5%
Refused1.9%1.1%1.9%41.6%
Missing250305388108089
Total 100% 100% 100%  
Total Unweighted N = 927

Race (I-RACE)

 White non-HispanicBlack non-HispanicHispanic or otherMissingTotal
Very favorable19.5%16.6%16.5%118.7%
Mostly favorable42.4%35.5%37.9%440.8%
Mostly unfavorable5.4%4.1%4.0%15.0%
Very unfavorable1.9%3.2%3.1%02.3%
Never heard of12.1%22.1%31.6%216.7%
Can't rate16.5%17.5%6.8%314.9%
Refused2.2%0.9%0.0%31.6%
Missing7899014510468
Total 100% 100% 100%  
Total Unweighted N = 961

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