December 2006 Values Update Survey - Analysis
BENJERR (Weighted by WEIGHT)
Is your overall opinion of Ben and Jerry's very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
Percent | Cumulative Percent | |||
---|---|---|---|---|
1) Very favorable | 18.5% | 18.5% | ||
2) Mostly favorable | 40.5% | 59.0% | ||
3) Mostly unfavorable | 5.0% | 64.0% | ||
4) Very unfavorable | 2.3% | 66.3% | ||
5) Never heard of | 16.8% | 83.1% | ||
8) Can't rate | 15.0% | 98.1% | ||
9) Refused | 1.9% | 100.0% | ||
Missing | 1032 | |||
Total Unweighted N = 975 |
Age (I-AGE)
18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Missing | Total | |
---|---|---|---|---|---|---|---|---|
Very favorable | 28.3% | 21.9% | 17.5% | 20.1% | 18.3% | 7.6% | 3 | 18.5% |
Mostly favorable | 46.7% | 49.0% | 42.6% | 39.2% | 37.4% | 30.9% | 7 | 40.8% |
Mostly unfavorable | 4.5% | 4.8% | 6.4% | 6.6% | 2.2% | 4.9% | 0 | 5.1% |
Very unfavorable | 4.5% | 0.6% | 2.8% | 1.9% | 2.6% | 1.2% | 1 | 2.2% |
Never heard of | 11.1% | 16.1% | 16.1% | 14.3% | 20.1% | 21.7% | 5 | 16.6% |
Can't rate | 4.5% | 5.5% | 12.3% | 16.7% | 18.7% | 30.9% | 2 | 15.1% |
Refused | 0.4% | 1.9% | 2.4% | 1.3% | 0.7% | 2.8% | 3 | 1.7% |
Missing | 90 | 149 | 178 | 194 | 187 | 217 | 1053 | 17 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Gender (I-GENDER)
Male | Female | Missing | Total | |
---|---|---|---|---|
Very favorable | 16.7% | 20.1% | 0 | 18.5% |
Mostly favorable | 39.2% | 41.7% | 0 | 40.5% |
Mostly unfavorable | 6.4% | 3.9% | 0 | 5.0% |
Very unfavorable | 3.0% | 1.6% | 0 | 2.3% |
Never heard of | 18.6% | 15.2% | 0 | 16.8% |
Can't rate | 13.3% | 16.5% | 0 | 15.0% |
Refused | 2.9% | 1.0% | 0 | 1.9% |
Missing | 545 | 487 | 1032 | 0 |
Total | 100% | 100% |
Education (I-EDUC)
Less than high school | High school graduate | Some college | College graduate and above | Missing | Total | |
---|---|---|---|---|---|---|
Very favorable | 11.1% | 20.0% | 17.8% | 21.2% | 1 | 18.6% |
Mostly favorable | 24.1% | 34.4% | 44.0% | 55.3% | 0 | 40.8% |
Mostly unfavorable | 5.9% | 5.1% | 4.6% | 4.8% | 0 | 5.0% |
Very unfavorable | 4.4% | 1.8% | 3.4% | 0.9% | 0 | 2.3% |
Never heard of | 37.4% | 17.9% | 14.1% | 6.3% | 4 | 16.6% |
Can't rate | 17.0% | 18.3% | 14.4% | 10.4% | 0 | 15.1% |
Refused | 0.0% | 2.5% | 1.8% | 1.1% | 3 | 1.6% |
Missing | 97 | 325 | 265 | 340 | 1040 | 5 |
Total | 100% | 100% | 100% | 100% |
Political party (I-PARTYID)
Republican | Democrat | Independent | Missing | Total | |
---|---|---|---|---|---|
Very favorable | 14.7% | 23.0% | 17.9% | 5 | 18.8% |
Mostly favorable | 42.6% | 40.1% | 41.4% | 14 | 41.3% |
Mostly unfavorable | 7.5% | 1.9% | 6.4% | 1 | 5.2% |
Very unfavorable | 4.7% | 1.3% | 1.5% | 1 | 2.2% |
Never heard of | 10.2% | 18.8% | 18.0% | 12 | 16.4% |
Can't rate | 18.3% | 13.7% | 12.8% | 11 | 14.5% |
Refused | 1.9% | 1.1% | 1.9% | 4 | 1.6% |
Missing | 250 | 305 | 388 | 1080 | 89 |
Total | 100% | 100% | 100% |
Race (I-RACE)
White non-Hispanic | Black non-Hispanic | Hispanic or other | Missing | Total | |
---|---|---|---|---|---|
Very favorable | 19.5% | 16.6% | 16.5% | 1 | 18.7% |
Mostly favorable | 42.4% | 35.5% | 37.9% | 4 | 40.8% |
Mostly unfavorable | 5.4% | 4.1% | 4.0% | 1 | 5.0% |
Very unfavorable | 1.9% | 3.2% | 3.1% | 0 | 2.3% |
Never heard of | 12.1% | 22.1% | 31.6% | 2 | 16.7% |
Can't rate | 16.5% | 17.5% | 6.8% | 3 | 14.9% |
Refused | 2.2% | 0.9% | 0.0% | 3 | 1.6% |
Missing | 789 | 90 | 145 | 1046 | 8 |
Total | 100% | 100% | 100% |