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December 2006 Values Update Survey - Analysis

MICROSFT (Weighted by WEIGHT)

Is your overall opinion of Microsoft very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
 PercentCumulative Percent
1) Very favorable21.4%21.4%
2) Mostly favorable57.3%78.7%
3) Mostly unfavorable6.1%84.9%
4) Very unfavorable2.0%86.9%
5) Never heard of3.7%90.5%
8) Can't rate8.7%99.3%
9) Refused0.7%100.0%
Missing1032
Total Unweighted N = 975





Age (I-AGE)

 18-2425-3435-4445-5455-6465+MissingTotal
Very favorable30.6%24.6%27.2%15.4%15.3%17.3%321.6%
Mostly favorable51.0%56.6%59.3%64.5%63.9%48.3%957.6%
Mostly unfavorable6.1%8.4%6.4%8.5%2.9%3.3%26.1%
Very unfavorable6.9%0.6%1.9%1.1%1.8%1.2%02.0%
Never heard of1.6%8.1%1.2%2.4%4.4%5.8%03.8%
Can't rate3.7%1.6%4.0%8.2%11.7%21.6%48.4%
Refused0.0%0.0%0.0%0.0%0.0%2.4%30.4%
Missing90149178194187217105317
Total 100% 100% 100% 100% 100% 100%  
Total Unweighted N = 954

Gender (I-GENDER)

 MaleFemaleMissingTotal
Very favorable21.1%21.7%021.4%
Mostly favorable57.0%57.6%057.3%
Mostly unfavorable7.3%5.1%06.1%
Very unfavorable3.2%0.9%02.0%
Never heard of3.1%4.1%03.7%
Can't rate7.3%10.0%08.7%
Refused0.9%0.6%00.7%
Missing54548710320
Total 100% 100%  
Total Unweighted N = 975

Education (I-EDUC)

 Less than high schoolHigh school graduateSome collegeCollege graduate and aboveMissingTotal
Very favorable19.3%23.7%18.8%21.8%121.5%
Mostly favorable39.3%54.5%65.0%65.1%257.6%
Mostly unfavorable4.1%7.4%5.0%6.1%16.1%
Very unfavorable2.6%3.3%0.5%1.3%02.0%
Never heard of15.9%2.2%1.1%1.3%13.6%
Can't rate18.9%8.5%8.0%4.1%28.6%
Refused0.0%0.3%1.6%0.4%10.6%
Missing9732526534010405
Total 100% 100% 100% 100%  
Total Unweighted N = 967

Political party (I-PARTYID)

 RepublicanDemocratIndependentMissingTotal
Very favorable22.7%25.8%17.5%721.6%
Mostly favorable62.8%50.6%61.3%2358.1%
Mostly unfavorable3.2%7.8%6.6%36.2%
Very unfavorable1.1%3.0%1.5%11.9%
Never heard of2.3%2.1%4.6%53.2%
Can't rate7.9%10.7%7.1%78.5%
Refused0.0%0.0%1.4%20.6%
Missing250305388108089
Total 100% 100% 100%  
Total Unweighted N = 927

Race (I-RACE)

 White non-HispanicBlack non-HispanicHispanic or otherMissingTotal
Very favorable18.3%30.9%28.1%321.4%
Mostly favorable61.8%46.5%47.7%657.6%
Mostly unfavorable6.8%5.1%3.4%26.0%
Very unfavorable2.1%1.8%2.0%02.0%
Never heard of1.7%3.2%11.9%03.7%
Can't rate8.8%12.4%6.8%18.8%
Refused0.6%0.0%0.0%20.5%
Missing7899014510468
Total 100% 100% 100%  
Total Unweighted N = 961

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