December 2006 Values Update Survey - Analysis
MICROSFT (Weighted by WEIGHT)
Is your overall opinion of Microsoft very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
Percent | Cumulative Percent | |||
---|---|---|---|---|
1) Very favorable | 21.4% | 21.4% | ||
2) Mostly favorable | 57.3% | 78.7% | ||
3) Mostly unfavorable | 6.1% | 84.9% | ||
4) Very unfavorable | 2.0% | 86.9% | ||
5) Never heard of | 3.7% | 90.5% | ||
8) Can't rate | 8.7% | 99.3% | ||
9) Refused | 0.7% | 100.0% | ||
Missing | 1032 | |||
Total Unweighted N = 975 |
Age (I-AGE)
18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Missing | Total | |
---|---|---|---|---|---|---|---|---|
Very favorable | 30.6% | 24.6% | 27.2% | 15.4% | 15.3% | 17.3% | 3 | 21.6% |
Mostly favorable | 51.0% | 56.6% | 59.3% | 64.5% | 63.9% | 48.3% | 9 | 57.6% |
Mostly unfavorable | 6.1% | 8.4% | 6.4% | 8.5% | 2.9% | 3.3% | 2 | 6.1% |
Very unfavorable | 6.9% | 0.6% | 1.9% | 1.1% | 1.8% | 1.2% | 0 | 2.0% |
Never heard of | 1.6% | 8.1% | 1.2% | 2.4% | 4.4% | 5.8% | 0 | 3.8% |
Can't rate | 3.7% | 1.6% | 4.0% | 8.2% | 11.7% | 21.6% | 4 | 8.4% |
Refused | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 2.4% | 3 | 0.4% |
Missing | 90 | 149 | 178 | 194 | 187 | 217 | 1053 | 17 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Gender (I-GENDER)
Male | Female | Missing | Total | |
---|---|---|---|---|
Very favorable | 21.1% | 21.7% | 0 | 21.4% |
Mostly favorable | 57.0% | 57.6% | 0 | 57.3% |
Mostly unfavorable | 7.3% | 5.1% | 0 | 6.1% |
Very unfavorable | 3.2% | 0.9% | 0 | 2.0% |
Never heard of | 3.1% | 4.1% | 0 | 3.7% |
Can't rate | 7.3% | 10.0% | 0 | 8.7% |
Refused | 0.9% | 0.6% | 0 | 0.7% |
Missing | 545 | 487 | 1032 | 0 |
Total | 100% | 100% |
Education (I-EDUC)
Less than high school | High school graduate | Some college | College graduate and above | Missing | Total | |
---|---|---|---|---|---|---|
Very favorable | 19.3% | 23.7% | 18.8% | 21.8% | 1 | 21.5% |
Mostly favorable | 39.3% | 54.5% | 65.0% | 65.1% | 2 | 57.6% |
Mostly unfavorable | 4.1% | 7.4% | 5.0% | 6.1% | 1 | 6.1% |
Very unfavorable | 2.6% | 3.3% | 0.5% | 1.3% | 0 | 2.0% |
Never heard of | 15.9% | 2.2% | 1.1% | 1.3% | 1 | 3.6% |
Can't rate | 18.9% | 8.5% | 8.0% | 4.1% | 2 | 8.6% |
Refused | 0.0% | 0.3% | 1.6% | 0.4% | 1 | 0.6% |
Missing | 97 | 325 | 265 | 340 | 1040 | 5 |
Total | 100% | 100% | 100% | 100% |
Political party (I-PARTYID)
Republican | Democrat | Independent | Missing | Total | |
---|---|---|---|---|---|
Very favorable | 22.7% | 25.8% | 17.5% | 7 | 21.6% |
Mostly favorable | 62.8% | 50.6% | 61.3% | 23 | 58.1% |
Mostly unfavorable | 3.2% | 7.8% | 6.6% | 3 | 6.2% |
Very unfavorable | 1.1% | 3.0% | 1.5% | 1 | 1.9% |
Never heard of | 2.3% | 2.1% | 4.6% | 5 | 3.2% |
Can't rate | 7.9% | 10.7% | 7.1% | 7 | 8.5% |
Refused | 0.0% | 0.0% | 1.4% | 2 | 0.6% |
Missing | 250 | 305 | 388 | 1080 | 89 |
Total | 100% | 100% | 100% |
Race (I-RACE)
White non-Hispanic | Black non-Hispanic | Hispanic or other | Missing | Total | |
---|---|---|---|---|---|
Very favorable | 18.3% | 30.9% | 28.1% | 3 | 21.4% |
Mostly favorable | 61.8% | 46.5% | 47.7% | 6 | 57.6% |
Mostly unfavorable | 6.8% | 5.1% | 3.4% | 2 | 6.0% |
Very unfavorable | 2.1% | 1.8% | 2.0% | 0 | 2.0% |
Never heard of | 1.7% | 3.2% | 11.9% | 0 | 3.7% |
Can't rate | 8.8% | 12.4% | 6.8% | 1 | 8.8% |
Refused | 0.6% | 0.0% | 0.0% | 2 | 0.5% |
Missing | 789 | 90 | 145 | 1046 | 8 |
Total | 100% | 100% | 100% |