December 2006 Values Update Survey - Analysis
SWAIRLN (Weighted by WEIGHT)
Is your overall opinion of Southwest Airlines very favorable, mostly favorable, mostly unfavorable, or very unfavorable?
Percent | Cumulative Percent | |||
---|---|---|---|---|
1) Very favorable | 20.2% | 20.2% | ||
2) Mostly favorable | 50.6% | 70.8% | ||
3) Mostly unfavorable | 3.6% | 74.4% | ||
4) Very unfavorable | 1.6% | 76.0% | ||
5) Never heard of | 4.2% | 80.2% | ||
8) Can't rate | 18.7% | 98.9% | ||
9) Refused | 1.1% | 100.0% | ||
Missing | 1032 | |||
Total Unweighted N = 975 |
Age (I-AGE)
18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | Missing | Total | |
---|---|---|---|---|---|---|---|---|
Very favorable | 21.3% | 22.8% | 21.3% | 20.0% | 23.7% | 14.4% | 2 | 20.5% |
Mostly favorable | 57.8% | 49.8% | 51.2% | 55.5% | 47.4% | 43.9% | 10 | 50.9% |
Mostly unfavorable | 4.1% | 5.8% | 2.8% | 4.5% | 1.5% | 2.8% | 1 | 3.6% |
Very unfavorable | 3.3% | 1.9% | 2.1% | 0.3% | 1.5% | 0.9% | 0 | 1.6% |
Never heard of | 1.2% | 2.6% | 3.6% | 3.5% | 4.7% | 8.9% | 1 | 4.1% |
Can't rate | 12.3% | 16.1% | 18.2% | 16.0% | 21.2% | 27.0% | 4 | 18.6% |
Refused | 0.0% | 1.0% | 0.7% | 0.3% | 0.0% | 2.1% | 3 | 0.7% |
Missing | 90 | 149 | 178 | 194 | 187 | 217 | 1053 | 17 |
Total | 100% | 100% | 100% | 100% | 100% | 100% |
Gender (I-GENDER)
Male | Female | Missing | Total | |
---|---|---|---|---|
Very favorable | 21.1% | 19.4% | 0 | 20.2% |
Mostly favorable | 54.8% | 47.0% | 0 | 50.6% |
Mostly unfavorable | 2.1% | 5.0% | 0 | 3.6% |
Very unfavorable | 1.7% | 1.5% | 0 | 1.6% |
Never heard of | 3.8% | 4.5% | 0 | 4.2% |
Can't rate | 14.9% | 22.0% | 0 | 18.7% |
Refused | 1.7% | 0.6% | 0 | 1.1% |
Missing | 545 | 487 | 1032 | 0 |
Total | 100% | 100% |
Education (I-EDUC)
Less than high school | High school graduate | Some college | College graduate and above | Missing | Total | |
---|---|---|---|---|---|---|
Very favorable | 17.4% | 23.1% | 16.7% | 20.7% | 1 | 20.3% |
Mostly favorable | 37.0% | 47.4% | 52.9% | 60.6% | 3 | 50.8% |
Mostly unfavorable | 3.3% | 2.8% | 6.9% | 2.4% | 0 | 3.6% |
Very unfavorable | 3.7% | 1.5% | 2.3% | 0.2% | 0 | 1.6% |
Never heard of | 14.8% | 3.2% | 2.1% | 1.9% | 0 | 4.2% |
Can't rate | 23.7% | 21.3% | 18.1% | 13.0% | 2 | 18.7% |
Refused | 0.0% | 0.7% | 1.1% | 1.3% | 2 | 0.9% |
Missing | 97 | 325 | 265 | 340 | 1040 | 5 |
Total | 100% | 100% | 100% | 100% |
Political party (I-PARTYID)
Republican | Democrat | Independent | Missing | Total | |
---|---|---|---|---|---|
Very favorable | 21.0% | 21.4% | 18.3% | 11 | 20.0% |
Mostly favorable | 58.0% | 47.8% | 51.1% | 16 | 51.7% |
Mostly unfavorable | 3.8% | 2.2% | 4.8% | 1 | 3.7% |
Very unfavorable | 0.2% | 1.6% | 1.8% | 2 | 1.3% |
Never heard of | 2.3% | 5.4% | 3.9% | 3 | 4.0% |
Can't rate | 13.6% | 20.8% | 18.8% | 13 | 18.1% |
Refused | 1.1% | 0.8% | 1.3% | 2 | 1.1% |
Missing | 250 | 305 | 388 | 1080 | 89 |
Total | 100% | 100% | 100% |
Race (I-RACE)
White non-Hispanic | Black non-Hispanic | Hispanic or other | Missing | Total | |
---|---|---|---|---|---|
Very favorable | 18.5% | 13.8% | 31.8% | 1 | 20.4% |
Mostly favorable | 54.4% | 48.8% | 36.4% | 8 | 50.5% |
Mostly unfavorable | 3.5% | 1.4% | 5.7% | 0 | 3.7% |
Very unfavorable | 1.1% | 4.6% | 2.0% | 0 | 1.6% |
Never heard of | 4.0% | 3.2% | 6.0% | 0 | 4.3% |
Can't rate | 17.4% | 28.1% | 18.2% | 2 | 18.7% |
Refused | 1.1% | 0.0% | 0.0% | 3 | 0.8% |
Missing | 789 | 90 | 145 | 1046 | 8 |
Total | 100% | 100% | 100% |